Announcement for the Rebranding and Relaunching of FYB’s “Far Yeast Tokyo and Genryu” Series

Far Yeast Brewing Co., Ltd. (Headquarters: Kosuge Village, Yamanashi Prefecture; Representative Director: Shiro Yamada) will renew its standard brands “Far Yeast Tokyo Series” and “Far Yeast Genryu Series” (products available only in Yamanashi Prefecture) and re-launch them as a newly consolidated standard brand “Far Yeast Series” while bearing its corporate identity (CI), the infamous “Pyramid Logo”.

For orders placed in Japan:
​​The new standard “Far Yeast Series” will be available for order starting on Monday, April 1, 2024, and will begin shipping on Monday, June 3, 2024. Products with the current “Far Yeast Tokyo Series” and “Far Yeast Genryu Series” designs will be discontinued as of May 31, 2024.

Shipment to Overseas:
Orders placed before and until Friday, May 31, 2024, will be shipped as the current “Far Yeast Tokyo Series” while orders placed on or after Saturday, June 1, 2024, will be shipped as the new standard “Far Yeast Series” design. The current “Far Yeast Tokyo Series” will be discontinued as of Friday, May 31, 2024.

【New Standard Brand】 “Far Yeast Series”

 

Background of Renewal
In October 2020, we moved our headquarters from Tokyo to Kosuge Village, Yamanashi Prefecture, and have been strengthening our relationship with the local community and expanding our product development and collaboration.
With the increase in nationwide demand and the diversifying needs of customers, we have decided to change our product name from “Tokyo” and “Genryu”, which was limited to a specific region, to bearing the “Pyramid Logo,” our corporate identity (CI), and “Democratizing Beer”, our mission, in order to appeal to a wider range of customers.
We have also made some changes to the recipe in response to feedback from customers and our internal quality control department.

 



【Product Summary】

Far Yeast White *No change in recipe
A saison style beer with a dry and sharp mouthfeel.
You can enjoy fruity ester aroma and refreshing hop flavor.

Product Type: Beer
Size: 330ml bottle / 350ml can / 15L keg / 20L one-way keg
Ingredients: Malted barley (Manufactured outside of Japan), Malted wheat, Hops, Wheat, Sugar
Alcohol content: 5.0%
IBUs: 20
Style: Dry Hopped Saison

 

Far Yeast Blonde ※Some recipes have been changed
Tropical hop aromas were reduced and replaced with herbal and citrus aromas.
Hop-forward and dry mouthfeel with a good balance of hops and malt to create a nice body.

Product Type: Beer
Size: 330ml bottle / 350ml can / 15L keg / 20L one-way keg
Ingredients: Malted barley (Manufactured outside of Japan), Hops, Sugar
Alcohol content: 5.0%
IBUs: 35
Style: Golden Ale

 

Far Yeast IPA ※Some recipes have been changed
Floral tropical aromas with a modified hop structure are harmonized by ester notes derived from Belgian yeast.

Product Type: Beer
Size: 330ml bottle / 350ml can / 15L keg / 20L one-way keg
Ingredients: Malted barley (Manufactured outside of Japan), Hops, Sugar
Alcohol content: 6.0%
IBUs: 50
Style: Belgian IPA

 

<Inquiries regarding this matter>
For Journalists:
Far Yeast Brewing Co., Ltd. Public Relations:Sasaki
Mail:pr@faryeast.com
Phone:03-6849-2812

For Customers, Liquor Stores, and Restaurants:
Mail: sales@faryeast.com
Phone:050-3135-3926

First directly managed location in Yamanashi Prefecture! Directly managed bottle store in Uenohara City, Yamanashi Prefecture, opens on Wednesday, November 8, 2011!

Far Yeast Brewingwill open its first directly managed bottle store, Far Yeast Bottle Shop Miharatei, in Uenohara City, Yamanashi Prefecture, where the company is headquartered, on Wednesday, November 8.
Far Yeast Bottle Shop M iharatei” will be jointly operated byWADE Corporation (Head office: Uenohara City, Yamanashi Prefecture; Representative Director:TakamitsuOmata), which operates the community and coworking space “Miharatei ” in Uenohara City, and our company.

First directly operated store in Yamanashi Prefecture, where the company is headquartered

 Far Yeast Brewing is pleased to announce the opening of its first directly managed bottle store in Yamanashi Prefecture, where its head office brewery is located.
 In October 2020, Far Yeast Brewing relocated its headquarters from Shibuya, Tokyo to Kosuge Village, Yamanashi Prefecture. In addition to the global promotion that the company has been focusing on since its establishment, it is currently formulating a business policy that places emphasis on “local = community-based. We are becoming a brewery rooted in Yamanashi, both in name and reality, through a series of coexistence and co-creation initiatives with the local community, such as the “Yamanashi Support Project” to brew beer using Yamanashi products, the new brewery project currently underway, and sustainable tourism in Kosuge Village, our production base, and the surrounding area. However, until now, we have not had a base where our beer can be enjoyed by customers in the local community. With the Corona Disaster, we aimed to create a place to directly communicate our diverse products and craft beer culture to the local community at a time when the appeal of craft beer, which is produced in small quantities and with a high level of attention to detail, is attracting more and more attention.
  Miharitei,” which will co-manage the bottle store, is a community and co-working space in a former ryokan (Japanese inn) that opened in2022. Located about an hour from Tokyo and a minute’s walk from Uenohara Station on the JR Chuo Main Line, the gateway to Yamanashi, it is loved by many people in and outside the city as a new local exchange hub for business use, a café where local people gather, and local event planning. We will continue to work together to contribute to the local community and to communicate our efforts to coexist with the local community, while bringing out the value of each of us at this location.

A community space where you can enjoy craft beer and local delicacies

 Far Yeast Bottle Shop Miharatei offers a constant lineup of our core brands KAGUA, Far Yeast, and Off Trail, as well as our latest limited edition products.In addition to the coffee and bagel take-out café that has been operating at Miharatei on an irregular basis, Maruhachi Retro, a local takoyaki shop in Uenohara, will relocate and open in conjunction with the opening of this bottle store. Maruhachi Retro will sell Far Yeast Brewing’s draft beer and takoyaki takeout. On nice days, visitors can enjoy drinks and food on the edge of the facility or on the lawn.We aim to create a comfortable place where visitors can spend their time in their own way and expand their circle of interaction.

Store Information

Name : Far Yeast Bottle Shop Miharatei
Address : 1F Miharatei, 1053-3 Nitta, Uenohara-shi, Yamanashi 409-0113
Access : 1 minute walk from “Uenohara” station on JR Chuo Main Line
Phone number : 0554-37-0392
Business hours : 10:00~19:00
Closed on Sundays and national holidays
Business hours and holidays are subject to change according to the business hours of M iharatei.

About M iharatei

Miharetei is a community and coworking space in a former inn, located a minute walk from Uenohara Station. It is being used by people in and outside of the city as a new exchange center for Uenohara. We are implementing various plans and events to encourage as many people as possible to visit Uenohara and Yamanashi as a result of this place.

https://miharashitei.work/

instagram https://www.instagram.com/miharashitei.work/
facebook https://www.facebook.com/miharashitei.uenohara/

Far Yeast Brewing was selected as “Country Champion of Japan” at Asia Beer Championship 2023! Far Yeast Brewing was selected as “Country Champion of Japan”!

[:en ]We are pleased to announce that seven of our products won awards in five categories at the Asia Beer Championship 2023, where the awards ceremony was held on Friday, October 20, 2023 in Ho Chi Minh City, Vietnam.

 The Asia Beer Championship is an international beer competition in which brewing companies from Jordan to Japan and other Asian countries participate. 32 categories are divided, and Gold, Silver, and Bronze awards are determined for each category. In each category, a Gold, Silver, and Bronze medal is awarded. The brewery with the highest number of medals in each country will receive the ” Country Champion” award, and the “Chairman’s Selection ” will be awarded to the brewery with the highest quality beer above the standard level. This year, the tasting was held in Singapore on September 30 and October 1, and the results were announced at a ceremony held in Ho Chi Minh City, Vietnam on October 20.

 Seven of our products received awards in five categories. Among them, “Hop Frontier -Juicy IPA-,” which has been a standard item since 2021, won the Gold Award in the New England/Hazy IPA category and the “Champion IPA of ASIA” award.
Also, “Off Trail Kriek in the Barrel 2023″ won its third Gold Award in the Wild Beer category. Off Trail” products also won Silver and Bronze awards in the same category. This is the first time in the history of the Asia Beer Championship that the same brewery has won all the awards in one category. As a result, Far Yeast Brewingwas named Country Champion of Japan“.

We are very honored to have been awarded the title of Champion in the IPA category, which is the most popular category in this competition, and to have our unique and challenging brand “Off Trail” recognized for the first time in the six years since the Headwaters Brewery has been in operation, as well as for the taste and quality of our beers in other categories. We are very honored to have been recognized for the taste and quality of our products in addition to the other awards.

 We will continue to strive to increase our presence not only in Japan, but also in the booming Asian craft beer scene.

Click here formore information about Asia Beer Championship

About the award-winning beers

New England / Hazy IPA Category: Gold Award and Champion IPA of ASIA
Far Yeast Hop Frontier -Juicy IPA


Far Yeast Hop Frontier -Juicy IPA-” is our standard product that challenges the new realm of seasonal style Juicy IPA by being the first to implement the latest hop theory and advanced brewing techniques in Japan. Juicy IPA is full of fruity and tropical aroma, which is created by maximizing the “aroma component” of hops through a scientific approach. We are deeply exploring the use of hops, with methodology and “biotransformation,” the formation of new aroma components that occurs through contact between hop components and yeast, as the keys.

Wild Specialty Beer Category: Gold Award
Off Trail Kreik in the Barrel 2023

This is the fourth collaboration with Portland brewery Culmination Brewing. The past three products have been highly acclaimed in numerous international competitions, including this competition, and have attracted much attention around the world. The main beer is a red ale lacto-fermented by kettle souring and aged for 12 months in oak barrels with Brettanomyces yeast, blended with a sour porter aged for 22 months in red wine barrels. This Barrel Aged Sour Ale has a deep and complex base beer with soaked cherries.

Wild Specialty Beer Category: Silver Award
Off Trail Mended with Spice


This product is a rare marriage of chai spice and chocolate porter among Off Trail products. The base beer is made from four barrels of unique Imperial Porter and one barrel of Salted Caramel Chocolate Porter, and the chai spices of cinnamon, cardamom, ginger, clove, nutmeg, and cacao nibs are used to tie the complex base beer together like a “gold patch”.

Wild Specialty Beer Category: Bronze Award
Off Trail Upstream


A barrel-aged sour blonde ale with floral and pleasant aromatic flavors of jasmine, red clover, and meadowsweet dried flowers infused into the beer. The base is a sour blonde ale and a strong ale aged in oak barrels for up to 21 months. This is a collaboration product between our company in Yamanashi Prefecture, which is located across Lake Okutama and brews beer using water from the same source, and VERTERE in Okutama, Tokyo.

Saison category: Silver Award
Far Yeast Tokyo White

The flagship of Far Yeast’s classic “Tokyo Series”. This product is designed to be a high quality product that can be enjoyed by craft beer novices and core fans alike. It is characterized by its dry and sharp taste. The fruity estery aroma and gorgeous hop flavor can be enjoyed.

American IPA category(ABV over 5.5%): Chairman’s Selection
Far Yeast Trigger Chapter.2

This is the second in the “Trigger” series of West Coast IPAs, in which Far Yeast, which has specialized in Bergen styles since its founding, takes on the challenge of creating a royal American style. Focusing on Oceania hops, Wakatu and Galaxy are used to add citrus and floral flavors by introducing them at both hot-side and cold-side timing. It has a complex, strong aroma, clean flavors, and a guttural, intense bitterness that shoots through the drinker’s mind.
The product is designed from the logistics of delivering it in perfectly refrigerated conditions to the label design that makes you want to pick it up.

Experimental Beer Category: Chairman’s Selection
Far Yeast Hazelnut Explosion

This product was created in collaboration with Baerlic Brewing, a brewery in Portland, Oregon, for “HOOD TO FUJI 2023. This red ale is characterized by malt sweetness, caramel-like flavor and aroma, and is overflowing with the aroma and caramel flavor of Oregon’s famous hazelnuts.

Seven of our products won awards at the International Beer Cup 2023.

[The International Beer Cup 2023 was held on Sunday, October 1, 2023, in Kanazawa, Ishikawa Prefecture, Japan, The seven products won awards, the largest number of awards for our company.

About The International Beer Cup

The International Beer Cup is a beer competition organized by the Japan Microbrewers Association and has been held annually since 1996. (Prior to 2013, the competition was called the International Beer Competition.)Although the competition is held in Japan, it is not limited to domestic and microbrewed beers, but also includes beers from outside of Japan.

Click here to see the list of awards.

Seven of our products received awards this year, the largest number of any company in Japan.
We are very honored to have received awards for all four products from our regular Far Yeast brand, including all of the “Tokyo Series” and Far Yeast HopFrontier -Juicy IPA-, which will join our regular lineup from 2021.
In addition, a number of limited edition products that challenged new styles and production methods also won prizes, which is a result of our efforts to realize our mission and improve quality as a company that advocates the dissemination of a variety of craft beers.

The entire staff will continue to strive for “Democratizing Beer – Restoring the diversity and richness of beer once again”.

The award-winning beers are as follows

Bottle/Can Category: Bamberg-Style Helles Rauchbier [Gold Award
Far Yeast ARCADIA

Smoked Helles was brewed with malt smoked with thinned wood from pruning peach and cherry fields in the Kofu Basin, and has a clean sweetness from the malt, a sweet and gentle smokiness from the fruit wood that does not interfere with the base lager, and pleasant carbonation. The finish is highly drinkable. This impressive product is reminiscent of the scenery of the Kofu Basin in spring, which is known as “Peachland.

Bottle/Can Category: Wood- and Barrel-Aged Sour Beer [Gold Award
Off Trail Sleeping Dragon

Off Trail” is a unique and innovative beer that is different from the “well-paved road” and goes down the “Off Trail” = “unpaved road”, utilizing microorganisms other than beer yeast as the main ingredient. This is a project that continues to brew unique and innovative beers that cannot be reproduced. This Barrel Aged Miso Gose is a blend of a sour blonde ale aged for 13 months in red wine oak barrels with miso added. This is a collaboration with Gomi Soy Sauce, a long-established company in Kofu City, Yamanashi Prefecture that has been making Koshu Miso using natural brewing in wooden vats since its establishment in 1868. The sourness of the base beer is well balanced with the saltiness of the miso, giving it a complex flavor with a white wine-like fruitiness and a funkiness that is typical of “Off Trail”.

Bottle/Can Category: American-Belgo-Style Ale [Silver Award].
Far Yeast Tokyo IPA

Aromas of tropical and citrus aromasare gorgeously aromaticthanks to the use ofBergevin yeast andAmerican hops. The bitterness of the aftertastelingers in the mouth, making this a popular IPA style.

Bottle/Can Category: Specialty Saison [Bronze Award] (Brewer)
Far Yeast Tokyo White

The mild acidity andclean aftertastecharacteristic of saison yeast.
The fruity aroma andsharp mouthfeel created by the yeast and hops make this beer perfect for everyday meals.

Bottle/Can Category: American-Style Pale Ale [Bronze Award
Far Yeast Tokyo Blonde

The abundant use ofhops gives this beer an elegant aroma and bitterness that is perfectly balanced with the malt.
It has a refreshing taste that goes well with any dish and can be enjoyed every day.

Bottle/Can Category: Juicy or Hazy India Pale Ale [Bronze Award
Far Yeast Hop Frontier -Juicy IPA- (Far Yeast Hop Frontier Juicy IPA )

Based on the latest hop theory, Far Yeast Hop Frontier Juicy IPA was created to maximize the “aroma component”.
It has a complex aroma of monoterpene alcohols, thiols, and hop-derived esters, and a juicy, tropical flavor that pops.
It will be a new standard in the Far Yeast series from June 2021.

Bottle/Can category: Koln-Style Kolsch [Bronze Award].
Far Yeast Farm to Brew 20 23

This fresh hop beer is brewed at Kobayashi Hop Farm in Hokuto City, Yamanashi Prefecture, with fresh hops harvested in the morning by Far Yeast staff and put into the brewing kettle on the same day. This is a special beer made only during the hop harvesting season, in order to extract as much as possible of the delicate aroma components of hops, which are said to oxidize and deteriorate quickly from the moment they are harvested, we minimize the time between the harvesting and the injection into the brewing kettle.

Back again this year by popular demand! “Hokuto no Hana Hops” is made with 100% Yamanashi-grown hops harvested by Kobayashi Hop Farm. Limited brewed by Far Yeast Brewing.

Craft beer brewery Far Yeast Brewing Co., Ltd. (Headquarters: Kosuge Village, Yamanashi Prefecture, Representative Director: Shiro Yamada) that has been introducing beers full of originality from Japan to the world, was in charge of brewing Hokuto no Hana Hops, a beer produced by Yoshimichi Kobayashi, a hop farmer in Hokuto City, Yamanashi Prefecture, which will be released on December 21 (Tuesday) at Kobayashi Hop Farm.

 

 Hokuto City in Yamanashi Prefecture is suitable for hop cultivation due to its cool climate and solar radiation, which is the highest in Japan. It was the first town in Japan to start contract hop cultivation in earnest. However, the number of hop growers has been decreasing recently.

 Mr. Kobayashi, a hop farmer in Hokuto City, aims to convey the appeal of hops, revitalize Hokuto City hop cultivation, and raise awareness.

Currently, he supplies hops to many craft breweries in Japan. This summer, Far Yeast Brewing brewed the Yamanashi support project “Far Yeast Farm to Brew” with fresh hops from the Kobayashi Hop Farm.

 “Hokuto no Hana Hops” is a beer produced and sold by Mr Kobayashi to bring hops appeal to as many people as possible. It is brewed by Far Yeast Brewing using only hops grown at the Kobayashi Hop Farm and was sold in limited quantities last year to great acclaim. The beer was sold in limited quantities last year and was very well received, so Far Yeast Brewing has decided to brew and sell it again this year.

Usually, several kinds of hops are used in beer. But for “Hokuto no Hana Hops,” for emphasizing the natural aroma and characteristics of freshly picked hops, we brewed it with only one type of hop, Cascade. By adding hops at different times during the boiling process, we extracted and layered the various flavors of the Cascade hops, resulting in a finished product with a depth of flavor that you can enjoy.

 ”Hokuto no Hana Hops” can be purchased from the website of Kobayashi Hop Farm from Tuesday, December 21, 2021.

 【Product Summary】

Product name : Hokuto No Hana Hops

Product type: Beer

Ingredients: Malt (foreign-manufactured), hops, sugars

ABV:5.0%

Beer Style: Pale Ale

Brewery: Far Yeast Brewing Genryu Brewery ( Kosuge Village, Yamanashi Prefecture) 

Specification: 330ml bottle

【About Kobayashi Hop Far】

Kobayashi Hop Farm is a hop farm located in Hokuto City, Yamanashi Prefecture, at the southern foot of Mount Yatsugatake, a pioneer in hop cultivation. The farm has been experimentally growing hops in Hokuto City since 2014 and started full-scale hop cultivation and beer sales in 2016. We are working on the succession and development of hop cultivation. Most domestic hops are grown by contracted farmers of large beer breweries. However, Kobayashi Hop Farm does not have an exclusive contract with any. It provides hops freely to spread the appeal of hops.

Official website: http://hokutohops.com/