Far Yeast Brewingwill open its first directly managed bottle store, Far Yeast Bottle Shop Miharatei, in Uenohara City, Yamanashi Prefecture, where the company is headquartered, on Wednesday, November 8.
“ Far Yeast Bottle Shop M iharatei” will be jointly operated byWADE Corporation (Head office: Uenohara City, Yamanashi Prefecture; Representative Director:TakamitsuOmata), which operates the community and coworking space “Miharatei ” in Uenohara City, and our company.
First directly operated store in Yamanashi Prefecture, where the company is headquartered
Far Yeast Brewing is pleased to announce the opening of its first directly managed bottle store in Yamanashi Prefecture, where its head office brewery is located.
In October 2020, Far Yeast Brewing relocated its headquarters from Shibuya, Tokyo to Kosuge Village, Yamanashi Prefecture. In addition to the global promotion that the company has been focusing on since its establishment, it is currently formulating a business policy that places emphasis on “local = community-based. We are becoming a brewery rooted in Yamanashi, both in name and reality, through a series of coexistence and co-creation initiatives with the local community, such as the “Yamanashi Support Project” to brew beer using Yamanashi products, the new brewery project currently underway, and sustainable tourism in Kosuge Village, our production base, and the surrounding area. However, until now, we have not had a base where our beer can be enjoyed by customers in the local community. With the Corona Disaster, we aimed to create a place to directly communicate our diverse products and craft beer culture to the local community at a time when the appeal of craft beer, which is produced in small quantities and with a high level of attention to detail, is attracting more and more attention.
Miharitei,” which will co-manage the bottle store, is a community and co-working space in a former ryokan (Japanese inn) that opened in2022. Located about an hour from Tokyo and a minute’s walk from Uenohara Station on the JR Chuo Main Line, the gateway to Yamanashi, it is loved by many people in and outside the city as a new local exchange hub for business use, a café where local people gather, and local event planning. We will continue to work together to contribute to the local community and to communicate our efforts to coexist with the local community, while bringing out the value of each of us at this location.
A community space where you can enjoy craft beer and local delicacies
Far Yeast Bottle Shop Miharatei offers a constant lineup of our core brands KAGUA, Far Yeast, and Off Trail, as well as our latest limited edition products.In addition to the coffee and bagel take-out café that has been operating at Miharatei on an irregular basis, Maruhachi Retro, a local takoyaki shop in Uenohara, will relocate and open in conjunction with the opening of this bottle store. Maruhachi Retro will sell Far Yeast Brewing’s draft beer and takoyaki takeout. On nice days, visitors can enjoy drinks and food on the edge of the facility or on the lawn.We aim to create a comfortable place where visitors can spend their time in their own way and expand their circle of interaction.
Name : Far Yeast Bottle Shop Miharatei
Address : 1F Miharatei, 1053-3 Nitta, Uenohara-shi, Yamanashi 409-0113
Access : 1 minute walk from “Uenohara” station on JR Chuo Main Line
Phone number : 0554-37-0392
Business hours : 10:00~19:00
Closed on Sundays and national holidays
Business hours and holidays are subject to change according to the business hours of M iharatei.
About M iharatei
Miharetei is a community and coworking space in a former inn, located a minute walk from Uenohara Station. It is being used by people in and outside of the city as a new exchange center for Uenohara. We are implementing various plans and events to encourage as many people as possible to visit Uenohara and Yamanashi as a result of this place.