Far Yeast Brewing Co., Ltd. (Headquarters: Kosuge Village, Yamanashi Prefecture; Representative Director: Shiro Yamada) will renew its standard brands “Far Yeast Tokyo Series” and “Far Yeast Genryu Series” (products available only in Yamanashi Prefecture) and re-launch them as a newly consolidated standard brand “Far Yeast Series” while bearing its corporate identity (CI), the infamous “Pyramid Logo”.
For orders placed in Japan:
The new standard “Far Yeast Series” will be available for order starting on Monday, April 1, 2024, and will begin shipping on Monday, June 3, 2024. Products with the current “Far Yeast Tokyo Series” and “Far Yeast Genryu Series” designs will be discontinued as of May 31, 2024.
Shipment to Overseas:
Orders placed before and until Friday, May 31, 2024, will be shipped as the current “Far Yeast Tokyo Series” while orders placed on or after Saturday, June 1, 2024, will be shipped as the new standard “Far Yeast Series” design. The current “Far Yeast Tokyo Series” will be discontinued as of Friday, May 31, 2024.
【New Standard Brand】 “Far Yeast Series”
Background of Renewal
In October 2020, we moved our headquarters from Tokyo to Kosuge Village, Yamanashi Prefecture, and have been strengthening our relationship with the local community and expanding our product development and collaboration.
With the increase in nationwide demand and the diversifying needs of customers, we have decided to change our product name from “Tokyo” and “Genryu”, which was limited to a specific region, to bearing the “Pyramid Logo,” our corporate identity (CI), and “Democratizing Beer”, our mission, in order to appeal to a wider range of customers.
We have also made some changes to the recipe in response to feedback from customers and our internal quality control department.
【Product Summary】
Far Yeast White *No change in recipe
A saison style beer with a dry and sharp mouthfeel.
You can enjoy fruity ester aroma and refreshing hop flavor.
Product Type: Beer
Size: 330ml bottle / 350ml can / 15L keg / 20L one-way keg
Ingredients: Malted barley (Manufactured outside of Japan), Malted wheat, Hops, Wheat, Sugar
Alcohol content: 5.0%
IBUs: 20
Style: Dry Hopped Saison
Far Yeast Blonde ※Some recipes have been changed
Tropical hop aromas were reduced and replaced with herbal and citrus aromas.
Hop-forward and dry mouthfeel with a good balance of hops and malt to create a nice body.
Product Type: Beer
Size: 330ml bottle / 350ml can / 15L keg / 20L one-way keg
Ingredients: Malted barley (Manufactured outside of Japan), Hops, Sugar
Alcohol content: 5.0%
IBUs: 35
Style: Golden Ale
Far Yeast IPA ※Some recipes have been changed
Floral tropical aromas with a modified hop structure are harmonized by ester notes derived from Belgian yeast.
Product Type: Beer
Size: 330ml bottle / 350ml can / 15L keg / 20L one-way keg
Ingredients: Malted barley (Manufactured outside of Japan), Hops, Sugar
Alcohol content: 6.0%
IBUs: 50
Style: Belgian IPA
＜Inquiries regarding this matter＞
For Journalists:
Far Yeast Brewing Co., Ltd. Public Relations：Sasaki
Mail：pr@faryeast.com
Phone：03-6849-2812
For Customers, Liquor Stores, and Restaurants:
Mail: sales@faryeast.com
Phone：050-3135-3926
JP
