TOKYO, Japan – April 19, 2017 – Far Yeast Brewing Company (Headquarters: Minato-ku, Tokyo / Managing Director Shiro Yamada) is pleased to announce that its premium craft beers, including the Japanese scented ale Kagua, will soon be available for purchase in Sweden.
Sweden is one of many countries where the popularity of craft beer has been growing at a rapidly over the past few years. Along with Swedish domestic beer, craft beers from the United States and the United Kingdom are enjoyed throughout the Scandinavian country, providing a great opportunity for Far Yeast Brewing Company to enter the market.
In addition to commencing sales of Kagua in the country, Tokyo Blonde – part of the “Far Yeast” series, will be added to the menu of the popular restaurant Miss Voon. With two locations, one in Stockholm and the other in Uppsala, Miss Voon is a modern restaurant that combines tastes from Asian cultures with European. As for sales, Kagua and the “Far Yeast” series will be sold through the boutique importer Artesanal, which specializes in craft beer and craft spirits.
Distribution details for Sweden:
Commercial Launch: April 2017
Distribution Partner: Artesanal
Main Market: Focusing on nationwide high-class on-premise & off-premise sales
KAGUA beer is listed on menu in below venues:
・Miss Voon Stockholm
・Miss Voon Uppsala
・Noia Asian Lounge
・The Bishops Arms Uppsala
・The Bishops Arms Vasagatan Stockholm
・Oliver Twist Stockholm
Far Yeast Brewing Company’s offerings have been available in 13 countries and territories around the world, in addition to its home country of Japan. And the number will be increasing with the launch of sales in Sweden from April this year, bringing the company closer to its mission of distributing its specialized craft beer all over the world.
Far Yeast Brewing Company Global Sales:
・Sweden (Starting April 2017)