Far Yeast Brewing Continues Expansion

– February 9, 2016 – Far Yeast Brewing Company (FYB) is pleased to announce that it will soon be adding Israel to the growing list of countries where its original craft beer Kagua is available. At the same time, the Japan­based brewery is planning to expand its offerings in Hong Kong with the launch of Far Yeast Tokyo Blonde Export in the country.

Including both the Kagua and Far Yeast brands, products produced by FYB are already available in 10 countries around the world in addition to its home country of Japan. And with the expected launch date of February 2016, it will increase that number further with the addition of Israel.

「KAGUA」Sales Territories

・United States
・France
・United Kingdom
・Hong Kong
・Macau
・Taiwan
・South Korea
・Thailand
・Singapore
・Israel(launching in February 2016)

「Far Yeast Tokyo Blonde Export」Sales Territories

・Singapore
・Hong Kong(launching in February 2016)

The company said it will continue to make efforts to offer its fine products of Kagua and Far Yeast throughout the world by working to expanding sales, particularly in Asia, North America and Europe.

[News Release]Nippon Craft Beer Changes Name to Far Yeast Brewing Company

TOKYO, Japan – October 28, 2015 – Nippon Craft Beer Inc. (NCB) is announcing that it will be renaming the company to Far Yeast Brewing Company as of October 30 2015.

(1) New Company Name: Far Yeast Brewing Company
(2) Date of Effect: October 30, 2015
(3) Reason: To clearly define its position as a brewer
(4) New Logo:
main_logo

Nippon Craft Beer Inc. was founded in September 2011 as a “phantom brewery,” a beer producing company with no brewing facilities. However, as the company has grown over the last four years, it is now working on opening its own brewery in Japan. With this exciting development, the company decided it would be important to rename the company to clarify and emphasize its position in the market as a brewer.

The name Far Yeast originates from the craft beer brand the company launched in April 2013, which served as the follow-up to its first brand, Kagua. The thinking was that as Japan is often referred to as being in the “Far East” by those in Europe – the birthplace of beer – the company aimed to deliver great beers from this far east place. This explains not only why the company named one of its beers Far Yeast, but it also describes the overall philosophy of the company.

* The change is subject to the approval of Partial Changes in its Articles of Incorporation at the Annual General Meeting of shareholders scheduled to be held on October 30, 2015.
* There will be no changes made at this time to the company’s two brands, Kagua and Far Yeast.

ABOUT the Company

Far Yeast Brewing Company (former Nippon Craft Beer Inc.) was founded in September 2011 with the objective to deliver the best beer throughout the world. On March 24, 2012 it launched its first product, Kagua, which is now available in more than 300 high-end restaurants in Japan, Hong Kong, Macau, Singapore, Taiwan, the United Kingdom, Paris and the United States. Plans are in the works for further global expansion and development of new product lines in order to realize the mission of “Democratizing Beer” – creating unique beers for discerning people all over the world.

【Website】 http://www.nipponcraftbeer.com/
* Updated site will be launched soon at https://faryeast.com/
【facebook】 http://www.facebook.com/kagua.beer/
【twitter】 http://twitter.com/kaguabeer/

[News Release] Nippon Craft Beer to Go Global with New Far Yeast Edition

TOKYO, Japan – January 28, 2015 – Nippon Craft Beer Inc. (NCB) is proud to announce that this spring it will launch a new edition of the Far Yeast beer brand that has been specially crafted for the overseas market.

First launched in April 2014, the Far Yeast brand is the follow-up to NCB’s successful Kagua brand of craft beers. Inspired by the city itself and focused on the key concepts of “excitement and brilliance,” the new brand consists of two separate lines: Tokyo Blonde and Tokyo White. Both quickly established a strong following in their native market of Japan and have piqued the interests of NCB’s partners abroad.

To meet the requirements of exporting Far Yeast overseas, NCB has mainly been working on two factors: extending the expiration dates and improving its stability while in storage. Working together with Kiuchi Brewery, home of Hitachino Nest Beer, NCB has been successful in lengthening the shelf life of Far Yeast Tokyo Blonde – Export Edition. Even with the adjustments, the new edition retains all of the original’s fresh and brilliant flavor, as well as its overall drinkability.

The launch of the new brand will begin in Asian markets such as Hong Kong ,Taiwan and Korea in April 2015, before expanding to other regions and countries throughout the world.

Details of Far Yeast Tokyo Blonde – Export Edition

Commercial Launch Date: April 2015
Ingredients: Malt, Hop
Alcohol Content: 5.5%
Sizes Available: 330ml bottle and keg
 
【Test Brewing Showcase】
NCB will hold a test brewing event in early February at Hitachino Brewing Lab. This event is open to the public and the details are as follows:
Date: February 3rd, 2015
Time: 17:00-22:00
Venue: Hitachino Brewing Lab
Address: 1-25-4 Kanda Sudacho, Chiyoda-ku, Tokyo
https://www.facebook.com/events/1517741371820854/

About the Far Yeast Brand

“Sharing Tokyo’s essence with the rest of the world through beer,” was the original concept behind the Far Yeast brand. Tokyo is known worldwide as an exciting, brilliant and modern metropolis where history and tradition remain vibrant. Far Yeast, which is brewed by a domestic brewer with recipes created by NCB, aims to capture that spirit of melding both the modern and traditional.

With its characteristic, enjoyable flavor that remains pleasantly drinkable, Far Yeast was first released in April 2014. It is the second beer brand release from NCB following Kagua, and is comprised of two varieties. The first is Tokyo Blonde, which is a pilsner style beer, while the second, Tokyo White, is a saison style beer.

ABOUT Nippon Craft Beer Inc.

Nippon Craft Beer Inc. was founded in September 2011 with the objective to deliver the best beer throughout the world. On March 24, 2012 it launched its first product, Kagua, which is now available in more than 300 high-end restaurants in Japan, Hong Kong, Macau, Singapore, Taiwan, the United Kingdom, Paris and the United States. Plans are in the works for further global expansion and development of new product lines in order to realize the mission of “Democratizing Beer” – creating unique beers for discerning people all over the world.

【Website】 http://www.nipponcraftbeer.com/
【facebook】 http://www.facebook.com/kagua.beer/
【twitter】 http://twitter.com/kaguabeer/