Starting in September 2020, Far Yeast Brewing Co., Ltd. will relocate its headquarters from Shibuya-ku, Tokyo to its head brewery, Genryu Brewery, in Kosuge Village of Yamanashi Prefecture.
The global impact of COVID-19 has led to a rapid shift in our working style, increasing the need and practice of telecommuting, culminating in our decision to relocate our head office to Kosuge Village. This move enables us to work more closely with the local community and Yamanashi prefecture to increase our contribution to revitalizing efforts in the region.
In response to the spread of the new coronavirus, employees working at the head office in Shibuya Ward, Tokyo, have already been working remotely since April. Our company’s standard practices have been built around sharing information and holding internal meetings online due to our dispersed operations between our brewery in Kosuge and our directly managed restaurants in Atami, Fukuoka, and Shibuya. Therefore, our employees effortlessly overcame the hurdle to transition to a remote work system, resulting in a positive impact on business efficiency. We are convinced that providing our employees with different working style options that reduce the restrictions of time and place is a necessary step to keep our growing company attractive to new talent interested in joining our team.
■Contributing local revitalization
We are honored to be the first company to move its head office to Kosuge Village in Yamanashi Prefecture. Kosuge Village is located at the headwaters of the Tama River and is blessed with abundant nature and water. We established our head brewery, named Genryu Brewery, in Kosuge Village in 2017. Since then, various initiatives have been undertaken in cooperation with the Kosuge Village Office and local businesses in Kosuge village and Yamanashi Prefecture. In 2017, we collaborated with the Kosuge Village volunteer team to brew a limited edition beer for the Tama Genryu Festival. To revitalize Yamanashi with beer, we launched the “Yamanashi Support Project” in July 2020 with a beer brewed with peaches grown in Yamanashi Prefecture. We will continue to strengthen our ties with the local community and actively work to employ residents and promote immigration. Because of the lifestyle changes caused by the Covid-19 pandemic, there is a growing trend of escaping the city center in search of a nature-rich living environment. Our response to this trend is to provide attractive workplaces for employees and help to revitalize the region.
About Far Yeast Brewing Co., Ltd.
“Democratizing beer” – Developed under the mission to “re-establish the diversity and abundance of true beer culture, which has sadly been hidden by relentless over-commercialisation.” To achieve this goal, we enlist our Japanese flavored beer brand “Kagua,” Tokyo themed brand “Far Yeast,” and Innovative beer brand “Off Trail” to spread our distinctive beers to the world.
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Far Yeast Brewing Company PR team：Sasaki・Oshiro