[News Release] New Tokyo-themed beer "Far Yeast Tokyo Blonde" released exclusively in the Tokyo metropolitan area

Nippon Craft Beer Co., Ltd. (Head office: Minato-ku, Tokyo; CEO: Shiro Yamada), the company behind the Japanese-flavored ale "KAGUA," will be releasing the first product of its new "Tokyo"-themed brand, "Far Yeast Tokyo Blonde," exclusively in the Tokyo metropolitan area on April 13, 2014. Far Yeast was born from the concept of creating a beer that symbolizes Tokyo, a city that evolves every day while blending tradition and cutting edge technology. Its characteristics are as follows:

• A unique recipe combining two types of aroma hops, "Nelson Sauvin" and "New Zealand Saaz", gives this beer a sophisticated aroma and a vibrant taste.
• By delivering the beer at a temperature controlled state without any heat treatment, you can enjoy the original appeal of raw beer and its lively, lively feel.
• By adjusting the recipe for each brew, the flavor changes and evolves. You can enjoy the difference in flavor between each batch.

Following on from "KAGUA," the bottle design was created by Akiyoshi Miyazaki, an architect who graduated from Tokyo University of the Arts. Miyazaki explained his thoughts behind the design, saying, "Designing Far Yeast meant thinking about what kind of beer would be appropriate for people living in Tokyo. From the perspective of Western Europe, where beer originated, Tokyo is a city that could be considered the Far East or a remote part of the world, so I aimed to create a beer that would serve as the seed for building a beer culture that would surprise them. I hope that this beer will symbolize the people who live and work in Tokyo." For Japanese craft beer, the company plans to release two types of beer under the "Far Yeast" brand: a pilsner-type "Tokyo Blonde" and a white ale-type "Tokyo White." Following the release of "Tokyo Blonde" on April 13, "Tokyo White" is scheduled to be released in late May. -On the occasion of the release, Shiro Yamada, Representative of Japanese Craft Beer- "With the 2020 Olympics approaching, Tokyo will transform into an even more exciting city. With this opportunity right in front of us, as a Tokyo-based craft beer company, we wanted to create a Tokyo-themed beer. We want to create a beer that will convey to the world the charm of this wonderful city, Tokyo, which we can be proud of."

<Far Yeast Tokyo Blonde/Tokyo White Sales Overview>

[Far Yeast Tokyo Blonde]

• On sale from: April 13, 2014
• Ingredients: Barley malt, wheat malt, sugar, hops
• Type and characteristics: A pilsner characterized by its elegant aroma and refreshing, light taste.

[Far Yeast Tokyo White]

• On sale: Late May 2014
• Ingredients: Barley malt, wheat malt, sugar, hops
• Type and characteristics: A white ale with a gorgeous aroma and a sharp taste

Places where you can drink (as of April 13th)

awabar (Roppongi, Tokyo) http://awabar.jp/ Triple Crown (Nakameguro, Tokyo) http://pub.pub-triplecrown.com/ THE CELTS (Nakano, Tokyo) https://www.facebook.com/TheCelts.nakano Washoku En Shiodome Branch, Marunouchi Branch, Tokyo Dome Branch http://www.wasyoku-en.com/location/ Watering Hole (Yoyogi, Tokyo) http://wateringhole.jp/

About Japan Craft Beer Co., Ltd. Founded in 2011 with the mission of "Deliver the best beer throughout the world, to as many people as possible" - delivering beer that complements Japanese cuisine to the world. Using yuzu and sansho, two herbs that are symbols of Japan, the company launched its flagship brand "KAGUA," brewed at a Belgian contract brewery with its partner brewery. With a lineup of two beers, Blanc and Rouge, the company is working to promote Japanese beer brands around the world. Its products are now available at well-known and popular Michelin-starred restaurants in Japan, as well as in Hong Kong, Singapore, Thailand, Taiwan, and the UK. In April 2014, we launched a new brand called "Far Yeast" with a "Tokyo" theme.

[Website] http://www.nipponcraftbeer.com/
[facebook] http://www.facebook.com/kagua.beer/
[twitter] http://twitter.com/kaguabeer/