Company Profile
Democratizing Beer
Rediscovering the diversity and richness of beer
However, while the industrialization that occurred in the last century succeeded in popularizing beer around the world, it also gave beer a uniform and monotonous impression as a "yellow carbonated drink."
As a result, beer has become a mass-produced product where the amount of promotional money invested in a single product is what matters, rather than the philosophy or ingenuity of the brewer, and it has become a drink with less diversity than wine or sake.
The "craft beer" movement, which began slowly in the 1970s, can be seen as a movement to bring monotonous beer back into the hands of the masses and allow them to enjoy a wide variety of beers.
Our mission is to bring diversity back to beer and "democratize" it by delivering unique beers to the world.
Our company's mission is to "Democratize beer" - to "restore the diversity and richness of beer, which has become a standardized mass-produced product due to industrialization" - and this is our enduring reason for existence.
Based on this mission, we have defined our vision for the company five years from now, the management strategy for achieving this goal, and the tasks of each employee to carry out the strategy.
Vision 2030
Co-creating new value with the local community,
Surprise the world
Values
To achieve our mission and vision, Far Yeast Brewing values the fundamental spirit of craft beer and operates our business while always keeping four values in mind. Craft beer is like a global community, connecting people and continuing to disseminate new value. We hope to play an important role in this community.
Coexistence with the local community
We co-create value through beer with the people of Kosuge Village, where the brewery is located, as well as producers and businesses in Yamanashi Prefecture, and contribute to the development of the local economy and the creation of a sustainable city.
Pride as a maker
This means being actively involved in all processes related to the product, not only by applying the passion and tireless research and effort of each individual, but also by taking responsibility for the beer until it reaches the customer and is drunk, and at the same time, ``taking a serious approach to beer.''
Respect for diverse values
Beer is a "global language" enjoyed all over the world. Just like the craft beer community, where people from all over the world come together around beer, we also foster an environment where we accept diversity and respect each other's gender, race, nationality, and other backgrounds.
Contributing to craft beer culture
Craft beer has developed based on a free and active community, like an open platform. By contributing to the craft beer community, we aim to achieve a mission that we could not achieve alone: the democratization of beer.
behavioral guidelines
To avoid creating products that are self-indulgent, we always start our ideas from the customer's perspective. Quality is determined by the degree to which we satisfy customer needs, and we maintain a quality-oriented attitude in all our work.
"From results to growth" We place emphasis on growth in order to produce continuous results.
"From how to do things to how to be" - Value attitude over technique.
"From thinking to trying" Try (act and practice) for better thinking.
"From correct answers to answers" - Instead of brandishing the correct answer, have your own answer.
Business content
We also operate our own restaurants where you can enjoy our beer.
Far Yeast Tokyo (Tokyo)
Far Yeast ATAMI (Atami)
Burgers & Beers FAR YEAST (Fukuoka)
Click here to see our efforts to solve social issues
Company Profile
Company name: Far Yeast Brewing Co., Ltd.
English company name: Far Yeast Brewing Company
Established: September 7, 2011
Capital: 90 million yen (capital reserve 90 million yen)
Head office: 4341-1 Kosuge Village, Kitatsuru District, Yamanashi Prefecture, 409-0211
Directors: Yusuke Fujii, Yasushi Hoshino (part-time), Yoichiro Hosogai (part-time)
Auditor: Noriyuki Okada