[News Release] "KAGUA" now on sale at Takashimaya Tamagawa store
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Nippon Craft Beer Co., Ltd. will begin selling the Japanese-flavored ale "KAGUA" at Takashimaya Tamagawa store from February 5, 2014.
KAGUA was created with the concept of "a fragrance that complements the Japanese dining table," and since its launch at Matsuya Ginza in October 2012, it has been strategically expanding its retail sales, primarily at department stores, with Sogo Kobe in August 2013, Takashimaya Yokohama and Seibu Ikebukuro Main Store in November. With the launch of sales at Takashimaya Tamagawa, we aim to further appeal to customers in the Jonan area, where we believe the KAGUA concept will have a strong affinity.
To celebrate the launch of sales at Takashimaya Tamagawa store, tastings of "KAGUA" will be available from February 8th to 14th at the Japanese and Western liquor section of the Foods Gallery on the first basement floor. During this period, coinciding with Valentine's Day, customers will be introduced to the characteristics of "KAGUA" directly and be able to experience its flavor for themselves.
We will continue to work hard to ensure that more people can enjoy the high-quality value of "KAGUA."
Overview of "KAGUA" sales at Takashimaya Tamagawa store
- Product on sale: "KAGUA" Blank 630 yen (tax included) "KAGUA" Rouge 630 yen (tax included) "KAGUA" 2-bottle set in original gift box: 1,470 yen (tax included)
- On sale from: Wednesday, February 5, 2014
- Location: Takashimaya Tamagawa Store, 1st basement floor, Foods Gallery, Japanese and Western liquor section (3-17-1 Tamagawa, Setagaya-ku, Tokyo 158-8701)
*Tasting sales will be held at the above storefront from February 8th (Sat) to 14th (Fri), 2014, from 4:00pm to 7:30pm (from 1:00pm on weekends and holidays).
About KAGUA, the Japanese-flavored ale
This flagship brand of Nippon Craft Beer Co., Ltd. was launched in March 2012 with the idea of "making beer that complements Japanese cuisine enjoyable for people all over the world." The original recipe (mixture) was designed based on the concept of "a fragrant aroma that complements Japanese cuisine," and is brewed at a partner brewery in Belgium using yuzu and sansho pepper, two herbs that are symbols of Japan.
There are two varieties in the lineup: "Blanc," a light-colored, top-fermented beer made with wheat, and "Rouge," a dark-colored, top-fermented beer made with roasted malt.A major feature of these beers is that they can be enjoyed with different dishes, just like white and red wines.
Our products are sold in famous and popular restaurants that have been awarded stars in the Michelin Guide, as well as luxury hotels and restaurants in Hong Kong and Singapore.
*Since "KAGUA" uses yuzu and sansho pepper, it is classified as a happoshu (low-malt beer) under Japan's liquor tax law.
*Although it is a happoshu, the malt ratio and manufacturing method are the same as beer, and it is taxed at the same rate as beer. Furthermore, according to the standards of many countries, including Belgium, where it is produced, "KAGUA" is classified as beer, so it is sold as beer in overseas markets.
About Japan Craft Beer Co., Ltd.
Founded in 2011 with the mission of "Deliver the best beer throughout the world, to as many people as possible" - delivering beer that complements the Japanese dining table to the world. Currently, under the flagship brand "KAGUA," we are working to promote Japanese beer brands around the world with two lineups, Blanc and Rouge.
[Website] http://www.nipponcraftbeer.com/
[facebook] http://www.facebook.com/kagua.beer/
[twitter] http://twitter.com/kaguabeer/