[Press Release] "KAGUA" Adopted as First Class Drink on ANA International Flights
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KAGUA, a fragrant Japanese ale planned and sold by Japan Craft Beer Co., Ltd. (headquarters: Minato-ku, Tokyo; CEO: Shiro Yamada), will be served in first class on All Nippon Airways (ANA) international flights.
The introduction of craft beer in international first class is extremely rare, and Kagua's Japanese atmosphere and unique rich aroma and flavor were praised as being suitable for the high-quality space of first class. The beer will be available from December 2013 to the end of February 2014.
Since its launch in March 2012, KAGUA has been used in luxury hotels both in Japan and overseas, and has received high praise from high-end customers not only in Japan but also in Europe, the United States, and Asia. Craft beer is very popular in the United States and Europe, both of which are on routes this time, so it will be a very valuable opportunity for passengers on this route to experience the unique quality of KAGUA.
We will continue to strive to provide the high quality value of "KAGUA" to more customers around the world.
<Provision overview>
- Offer period: December 1, 2013 - February 28, 2014
- Offered class: ANA International First Class
- Routes offered: North American and European routes departing from Japan
- Products offered: “KAGUA” Rouge (shipping from Japan), "KAGUA" Blanc (Flights departing from overseas)
About KAGUA, the Japanese-flavored ale
This flagship brand of Nippon Craft Beer Co., Ltd. was launched in March 2012 with the idea of "making beer that complements Japanese cuisine enjoyable for people all over the world." The original recipe (mixture) was designed based on the concept of "a fragrant aroma that complements Japanese cuisine," and is brewed at a partner brewery in Belgium using yuzu and sansho pepper, two herbs that are symbols of Japan.
There are two varieties in the lineup: "Blanc," a light-colored, top-fermented beer made with wheat, and "Rouge," a dark-colored, top-fermented beer made with roasted malt.A major feature of these beers is that they can be enjoyed with different dishes, just like white and red wines.
Our products are sold in famous and popular restaurants that have been awarded stars in the Michelin Guide, as well as luxury hotels and restaurants in Hong Kong and Singapore.
*Since "KAGUA" uses yuzu and sansho pepper, it is classified as a happoshu (low-malt beer) under Japan's liquor tax law.
*Although it is a happoshu, the malt ratio and manufacturing method are the same as beer, and it is taxed at the same rate as beer. Furthermore, according to the standards of many countries, including Belgium, where it is produced, "KAGUA" is classified as beer, so it is sold as beer in overseas markets.
About Japan Craft Beer Co., Ltd.
Founded in 2011 with the mission of "Deliver the best beer throughout the world, to as many people as possible" - delivering beer that complements the Japanese dining table to the world. Currently, under the flagship brand "KAGUA," we are working to promote Japanese beer brands around the world with two lineups, Blanc and Rouge.
[Website] http://www.nipponcraftbeer.com/
[facebook] http://www.facebook.com/kagua.beer/
[twitter] http://twitter.com/kaguabeer/
<Contact Information>
Nippon Craft Beer Co., Ltd.
Person in charge: Hattan Masayo
Email: kagua@nipponcraftbeer.com
TEL: 070-5540-2799