[Press Release] GINZA MEN'S WEEK × "KAGUA" - Introduction Booth and Tasting Information

Nippon Craft Beer Co., Ltd. (Head office: Minato-ku, Tokyo; CEO: Shiro Yamada) will be setting up a booth to introduce "KAGUA" in a special venue on the 5th floor men's clothing section during "GINZA MEN'S WEEK" held at Matsuya Ginza from April 10th (Wed) to 16th (Tue). During this period, "KAGUA" will be available for tasting in the 5th floor men's clothing section and the Japanese and Western liquor section on the 1st basement floor.

Overview of GINZA MEN'S WEEK

Matsuya Ginza will be holding GINZA MEN'S WEEK for two weeks from April 10th (Wed) to 23rd (Tue). With the theme of "A day off for adult men working in Ginza," the event will offer a wide range of products from fashion to lifestyle goods. There will be plenty of fun events to tickle the masculine heart, including a custom-made suit and jacket pattern making event. In addition, a gift campaign is planned in which customers who purchase designated products at Matsuya Ginza during the period will be able to win prizes such as "KAGUA".

Overview of the Kawa introduction booth and tasting booth

• period: April 10th (Wednesday) - April 16th (Tuesday), 2013
• place: Matsuya Ginza (3-6-1 Ginza, Chuo-ku, Tokyo) 5th floor men's clothing section

(The tasting hours on the 5th floor are scheduled from 4pm to 8pm on weekdays, and from 12pm to 8pm on weekends. Tasting on the basement floor is only available on Saturdays and Sundays, scheduled times are from 2pm to 7pm.

• Introduction: We will introduce "KAGUA" through panels and videos.
• Tasting bonus: After tasting "KAGUA" at the special venue in the men's clothing department on the 5th floor, The first 50 customers who purchase two or more bottles of "KAGUA" will receive a special mini tote bag. We will give you a present.

About "KAGUA"

This beer (*1) was brewed by a Belgian brewer based on an original recipe designed by Nippon Craft Beer. Starting from the idea of ​​"making a beer that complements the Japanese dining table enjoyable for people all over the world," it was created after a four-year planning period and 14 prototypes. It uses yuzu and sansho pepper, two herbs that are symbolic of Japan, and its main feature is its "delicious fragrance that complements the Japanese dining table." There are two varieties in the lineup: "Blanc," a light-colored, top-fermented beer made with wheat, and "Rouge," a dark-colored, top-fermented beer made with roasted malt. Just like white and red wine, they can be enjoyed by pairing them with food.

Since its launch on March 24, 2012, the beer has resonated with many people for its meticulous taste, quality, and design, as well as its concept of being "a beer that looks great on the Japanese dining table." It is now sold in approximately 250 restaurants around the world, including Japanese restaurants such as Ginza Koju, which has been awarded three stars in the Michelin Guide, and Ginza Toyoda, which has been awarded two stars, as well as luxury hotels overseas such as The Peninsula Hong Kong and InterContinental Hong Kong.
Regular in-store sales are limited to Matsuya Ginza .

(※1) "KAGUA" is classified as a happoshu (low-malt beer) under Japan's liquor tax law.

[List of stores that stock "KAGUA" (in Japan)]
http://www.nipponcraftbeer.com/kagua/Places where you can drink kagua

About Japan Craft Beer Co., Ltd.

“Deliver the best beer throughout the world, to as many people as possible” Founded in 2011. We are working to promote Japanese beer brands around the world. [Website] http://www.nipponcraftbeer.com/ [facebook] http://www.facebook.com/kagua.beer/ [twitter] http://twitter.com/kaguabeer/