[Press Release] Thanks to you, we are celebrating our first anniversary with "KAGUA" online sales.
Nippon Craft Beer Co., Ltd. (Head office: Minato-ku, Tokyo; CEO: Shiro Yamada) will begin accepting pre-orders for its 1st anniversary online sale of "KAGUA," a fragrant Japanese ale, from March 12, 2013.
Overview of limited-quantity online pre-order sales
KAGUA is primarily sold in restaurants and is not currently sold at retail stores except at Matsuya Ginza. To commemorate the first anniversary of the launch of KAGUA, a limited number of copies will be sold online in time for the season when many people hold parties such as cherry blossom viewing and celebrations. Since sales began in March 2012, we have conducted limited-quantity online sales five times, but each time they sold out in a short period of time, so this time we have prepared 200 sets, the largest number ever. In addition, to express our gratitude for the first anniversary of the launch of sales, we are offering purchase bonuses sourced from Umaji Village, Kochi Prefecture, and Aridagawa Town, Wakayama Prefecture, which have a deep connection to KAGUA.Implementation details
- Reservation start date: Tuesday, March 12, 2013
- Products for sale: "KAGUA" 12-bottle set (6 Blanc and 6 Rouge) Yuzu drink "Gokkun Umajimura" (100ml) from Umajimura, Kochi Prefecture Grape Sansho Powder (10g) from Aridagawa Town, Wakayama Prefecture
- Limited quantity: Limited to 200 sets
- price: 7,560 yen (tax included) Free shipping *Excluding some areas
- Estimated shipping date: Shipments are scheduled to begin on Thursday, March 21, 2013.
Sales page:
http://www.nipponcraftbeer.com/archives/2243
Purchase Bonus
Yuzu and sansho pepper are used to flavor the Japanese-scented ale "KAGUA." As a purchase bonus, we will include the local specialty "Gokkun Umajimura" (yuzu drink) and "grape sansho powder," which are made with the same ingredients used to flavor "KAGUA." In addition, to celebrate the first anniversary of the product's release and to express our gratitude for your continued patronage, we will be sending the following products to three lucky winners.- Kochi Prefecture Umaji Village Specialty Set (1 person)
- A set of local specialties from Aridagawa Town, Wakayama Prefecture (for one person)
- Ozaki Beef Special Selection Set (1 person)
About "KAGUA"
This beer (*1) was brewed by a Belgian brewer based on an original recipe designed by Nippon Craft Beer. Starting from the idea of "making a beer that complements the Japanese dining table so that people all over the world can enjoy," it was created after a four-year planning period and 14 prototypes. It uses yuzu and sansho, two herbs that are symbolic of Japan, and its main feature is its "delicious fragrance that complements the Japanese dining table." There are two lineups: "Blanc," a light-colored, top-fermented wine made with wheat, and "Rouge," a dark-colored, top-fermented wine made with roasted malt. Just like white and red wines, they can be enjoyed by pairing them with food.Since its launch on March 24, 2012, the beer has resonated with many people for its meticulous taste, quality, and design, as well as its concept of being "a beer that complements the Japanese dining table." It is now sold in over 200 restaurants around the world, including Japanese restaurants such as Ginza Koju, which has been awarded three stars in the Michelin Guide, and Ginza Toyoda, which has been awarded two stars, as well as luxury hotels overseas such as The Peninsula Hong Kong and InterContinental Hong Kong.
Retail sales are limited to limited-quantity online pre-orders, which are held irregularly, and at Matsuya Ginza .
(※1) "KAGUA" is classified as a happoshu (low-malt beer) under Japan's liquor tax law.
[List of stores that stock "KAGUA" (in Japan)]
http://www.nipponcraftbeer.com/kagua/Places where you can drink kagua
