A gift for all outdoor enthusiasts! Far Yeast Brewing's first "beer to drink outdoors" "Far Yeast noon moon" will be released on Tuesday, June 20th (limited edition)

We are launching a series of "outdoor beers" and will begin selling our first product, "Far Yeast noon moon ," on Tuesday, June 20, 2023.

■ "Beer you'll want to drink outdoors" made by an outdoor-loving brewer

Far Yeast Brewing has its brewery in Kosuge Village, Yamanashi Prefecture, a naturally rich area at the headwaters of the Tama River. The brewers who work in this deep mountain location are all outdoor enthusiasts who enjoy camping, mountain climbing, climbing, mushroom hunting, and more. We wanted to create a beer that could be enjoyed in any location of our choosing, and with that in mind, we have launched Far Yeast Brewing's first "Outdoor Beer" series.

　

■ Herbal and woody aromas in harmony with nature and a light body

The first release is an original Far Yeast Brewing beer, an updated version of " Beer for Mountainians Summit 1, " a beer made by mountain lovers for mountain lovers that was developed in collaboration with the number one mountain climbing app "YAMAP" and released exclusively through crowdfunding last year, and was met with great acclaim.

With a light body and 4.5% alcohol content , it won't get in the way of a variety of outdoor activities, such as chilling out at camp or mountain activities, and its aromatic flavor harmonizes with the mountain air and scent, making beer time enjoyed in the middle of the day in the open air of nature even more pleasant.

By adjusting the timing of the addition of five types of hops - Commet, Centennial, Idaho7, Cryo Mosaic, and Citra - we have created an herbal and woody aroma that harmonizes with orange, flowers, and nature.

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The concept of the first product in the series is "Chill from Noon." It's a pleasant breeze in the afternoon, and you're swaying in a rocking chair or hammock, looking up at the midday moon. We named it "noon moon" after imagining such a scene.

■ Gratitude and encouragement for the abundant nature and water of the Tama River source

To launch this "outdoor-friendly beer," we collaborated with the "Thanks Hinohara Project," which conducts awareness-raising activities for environmental conservation in Hinohara Village, Tokyo, which, like our company, is located at the source of the Tama River system (Akigawa River).

Hinohara Village, the only village on the Tokyo mainland and the source of Tokyo's deepest water, was faced with a plan to build an industrial waste incinerator. The "Thanks Hinohara Project" is working closely with the natural environment, the people in the watershed, and users to address the plans for an industrial waste facility in the watershed above the source, and is expanding its activities through a "kind movement" with volunteers from both inside and outside the village.

In support of the initiative to protect the important rivers that are essential to beer brewing, and to encourage people to pay attention to the water that is the foundation of their lives, we will be promoting a portion of this product under the spin-off project's original label, "BACK TO RIVER."

For more information and inquiries about "BACK TO RIVER," please click here .

The 350ml canned version of "Far Yeast noon moon " will be sold in limited quantities at select campsites in Yamanashi Prefecture and the Kanto region starting on Tuesday, June 20th as an "outdoor beer ." The 15L kegs will be shipped to beer bars, restaurants, and liquor stores nationwide starting on Wednesday, June 21st.

*Please note that 350ml cans are not sold through the Far Yeast Brewing official web store, directly managed stores, or general wholesale.

[Product overview]

Far Yeast noon moon

Sales start date: June 20th (Tuesday)
Suggested retail price: Open price
Ingredients: Malt (imported), hops, oats, sugar
Alcohol content: 4.5%
IBU: 15
Style: American Pale Ale
Item: Beer
Brewery: Far Yeast Brewing (Kosuge Village, Yamanashi Prefecture)
Specifications: 350ml can / 15L keg ​​*Purchase online here: https://faryeast.stores.jp/

[About Thanks Hinohara]

"It's a project that we support with kindness."

Hinohara Village has a population of approximately 2,000, 93% of which is forest, and 80% of which is designated as Chichibu-Tama-Kai National Park. It is the innermost water source of Tokyo. In 2018, it was certified as a national "Ecotourism Promotion Comprehensive Plan Certified Area," and is visited by more than 200,000 tourists every year.

Thanks Hinohara is a project based on the theme of "kind exercise," in which volunteers from both inside and outside the village who share the desire to protect this precious environment and pass it on to the future participate.

https://thankshinohara.jp/

<Contact for inquiries regarding this matter>
For media representatives, click here
Far Yeast Brewing Co., Ltd. Public Relations Officer: Sasaki
Mail: pr@faryeast.com Phone: 03-6849-2812

For customers, liquor stores, and restaurants, click here
Mail: sales@faryeast.com Phone: 050-3135-3926