[Press Release] Limited quantity White Day special set of "Kagua" Japanese fragrant ale
Nippon Craft Beer Co., Ltd. (Head office: Minato-ku, Tokyo; CEO: Shiro Yamada) will be selling a special White Day set of its Japanese-style fragrant ale, "KAGUA," at Matsuya Ginza from March 9th (Sat) to 14th (Thu), 2013.
"KAGUA" White Day Set
Set contents:
- "KAGUA" Blanc
- "KAGUA" Rouge
- "KAGUA" original mini tote bag
KAGUA, known for its meticulous quality and tasteful design, has been popular as a gift item since it first went on sale at Matsuya Ginza in October 2012. Now, as a special White Day set, we are offering two bottles of Blanc and Rouge in an original mini tote bag.
This mini tote bag is made from thick cotton fabric and is highly durable. It can be used as a lunch bag or for short outings, making it a perfect size for women. It makes a great Valentine's Day gift, or as a way to show your appreciation.
In conjunction with the above sales, we will also be setting up an event booth where you can sample "KAGUA" for six days from March 9th (Sat) to 14th (Thu) 2013.
Event sales overview
- Period: Saturday, March 9, 2013 - Thursday, March 14, 2013
- Location: Matsuya Ginza (3-6-1 Ginza, Chuo-ku, Tokyo) B1F Japanese and Western liquor section
About "KAGUA"
This beer (*1) was brewed by a Belgian brewer based on an original recipe designed by Nippon Craft Beer. Starting from the idea of "making a beer that complements the Japanese dining table enjoyable for people all over the world," it was created after a four-year planning period and 14 prototypes. It uses yuzu and sansho pepper, two herbs that are symbolic of Japan, and its main feature is its "delicious fragrance that complements the Japanese dining table." There are two varieties in the lineup: "Blanc," a light-colored, top-fermented beer made with wheat, and "Rouge," a dark-colored, top-fermented beer made with roasted malt. Just like white and red wine, they can be enjoyed by pairing them with food. Since its launch on March 24, 2012, the beer has resonated with many people for its meticulous taste, quality, and design, as well as its concept of being "a beer that complements the Japanese dining table." It is now sold in over 200 restaurants around the world, including Japanese restaurants such as Ginza Koju, which has been awarded three stars in the Michelin Guide, and Ginza Toyoda, which has been awarded two stars, as well as luxury hotels overseas such as The Peninsula Hong Kong and InterContinental Hong Kong.
Retail sales are limited to limited-quantity online pre-orders, which are held irregularly, and at Matsuya Ginza.
(※1) "KAGUA" is classified as a happoshu (low-malt beer) under Japan's liquor tax law.
[List of stores that stock "KAGUA" (in Japan)]
http://www.nipponcraftbeer.com/kagua/Places where you can drink kagua
