[Press Release] "KAGUA" Japanese Fragrant Ale Valentine's Day Special Set Available at Matsuya Ginza from February 4, 2013
Nippon Craft Beer Co., Ltd. (Head office: Minato-ku, Tokyo; CEO: Shiro Yamada) will be selling a special Valentine's Day set of its Japanese-style fragrant ale, "KAGUA," at Matsuya Ginza from Monday, February 4th to Thursday, February 14th, 2013.
"KAGUA" Valentine's Day Set
Set contents:
- "KAGUA" Blanc
- "KAGUA" Rouge
- "KAGUA" original coaster *Can also be used as a message card
Since retail sales began at Matsuya Ginza in October 2012, the products have not only been purchased to enjoy at home, but also have been well-received as gifts due to their highly designed appearance and red and white lineup.
This time, we have prepared a "Valentine's Special Set" that includes two bottles of "KAGUA" Blanc and Rouge, wrapped in a gorgeous package, perfect as a Valentine's gift.
The original coasters are designed so that you can write a message on them and use them as message cards. They are perfect for gifts for your special someone, as a party favor, or as a way to express your gratitude to someone who has helped you out.
In conjunction with the above sales, we will also be setting up an event booth where you can sample "KAGUA" for 10 days from February 4th to 14th, 2013.
Event sales overview
- Period: February 4th, 2013 (Monday) - February 14th, 2013 (Thursday)
- Location: Matsuya Ginza (3-6-1 Ginza, Chuo-ku, Tokyo) B1F Japanese and Western liquor section
About "KAGUA"
This beer (*1) was brewed by a Belgian brewer based on an original recipe designed by Nippon Craft Beer. Starting from the idea of "making a beer that complements the Japanese dining table enjoyable for people all over the world," it was created after a four-year planning period and 14 prototypes. It uses yuzu and sansho pepper, two herbs that are symbolic of Japan, and its main feature is its "delicious fragrance that complements the Japanese dining table." There are two varieties in the lineup: "Blanc," a light-colored, top-fermented beer made with wheat, and "Rouge," a dark-colored, top-fermented beer made with roasted malt. Just like white and red wine, they can be enjoyed by pairing them with food.Since its launch on March 24, 2012, the beer has resonated with many people for its meticulous taste, quality, and design, as well as its concept of being "a beer that complements the Japanese dining table," and is now sold in over 170 establishments nationwide, including Japanese restaurants such as Ginza Toyoda, which has been awarded two stars in the Michelin Guide, and the internationally acclaimed luxury inn Gora Kadan. Sales also began in Hong Kong and Singapore in September 2012, and the beer is also sold in first-class hotels such as The Peninsula Hong Kong and InterContinental Hong Kong.
Retail sales are limited to limited-quantity online pre-orders, which are held irregularly, and at Matsuya Ginza.
(※1) "KAGUA" is classified as a happoshu (low-malt beer) under Japan's liquor tax law.
[List of stores that stock "KAGUA" (in Japan)]
http://www.nipponcraftbeer.com/kagua/Places where you can drink kagua
