[Press Release] "Kagua" - A Japanese-style Fragrant Ale - Now Available at Matsuya Ginza

Nippon Craft Beer Co., Ltd. (Head office: Minato-ku, Tokyo; CEO: Shiro Yamada) will begin retail sales of its Japanese-style fragrant ale, "KAGUA," at Matsuya Ginza from October 24, 2012.

<Background to the start of sales at Matsuya Ginza>

With the desire to "enjoy KAGUA in a more luxurious space," KAGUA has not been sold at retail stores until now, except for limited sales online. However, in response to requests from customers who want to "enjoy KAGUA at home," we will now begin retail sales in stores.

When it came time to begin in-store sales, the concept and design of "KAGUA" were highly praised, and the brand was chosen to launch at Matsuya Ginza, where the store concept is highly compatible.

We believe that this will further enhance the high-quality image that "KAGUA" has, and ultimately enable us to provide even higher quality value to our customers.

• Contents and sales price

KAGUA Blanc Volume 330ml Price 630 yen (tax included)

KAGUA Rouge Volume: 330ml Price: 630 yen (tax included)

To commemorate the launch of sales at Matsuya Ginza, an event booth will be set up where visitors can sample "KAGUA."

• Event sales overview

Period: Wednesday, October 24th, 2012 - Sunday, October 28th, 2012

Location: Matsuya Ginza (3-6-1 Ginza, Chuo-ku, Tokyo) B1F Japanese and Western liquor section

Bonus: The first 50 customers who purchase a total of 4 bottles during the period will receive an original KAGUA mini tote bag.

About "KAGUA"

This beer (*1) was brewed by a Belgian brewer based on an original recipe designed by Nippon Craft Beer. Starting from the idea of ​​"making a beer that complements the Japanese dining table enjoyable for people all over the world," it was created after a four-year planning period and 14 prototypes. It uses yuzu and sansho pepper, two herbs that are symbolic of Japan, and its main feature is its "delicious fragrance that complements the Japanese dining table." There are two varieties in the lineup: "Blanc," a light-colored, top-fermented beer made with wheat, and "Rouge," a dark-colored, top-fermented beer made with roasted malt. Just like white and red wine, they can be enjoyed by pairing them with food. Since its release on March 24, 2012, the beer has resonated with many people for its meticulous taste, quality, and design, as well as its concept of being "a beer that complements the Japanese dining table," and is now sold in over 100 establishments nationwide, including Japanese restaurants such as Ginza Toyoda, which has been awarded two stars in the Michelin Guide, and the internationally acclaimed luxury inn Gora Kadan. Sales also began in Hong Kong and Singapore in September 2012. Apart from retail sales at Matsuya Ginza starting on October 24th, 2012, the product will only be available for pre-order on the internet in limited quantities, which will be held irregularly.

(※1) "KAGUA" is classified as a happoshu (low-malt beer) under Japan's liquor tax law.

[List of stores that stock "KAGUA" (in Japan)]
http://www.nipponcraftbeer.com/kagua/Places where you can drink kagua

About Japan Craft Beer Co., Ltd.

“Deliver the best beer throughout the world, to as many people as possible”
Founded in 2011, we are working to promote Japanese beer brands around the world.
[Website] http://www.nipponcraftbeer.com/
[facebook] http://www.facebook.com/kagua.beer/
[twitter] http://twitter.com/kaguabeer/

<Contact for inquiries regarding this matter>

Japan Craft Beer Co., Ltd. Usami Erina
TEL 070-5594-6881
MAIL erina@nipponcraftbeer.com