The "Yamanashi Support Project" has launched to promote Yamanashi through beer! The first product is "PEACH HAZE," a beer made with Yamanashi-grown peaches. Pre-orders begin on Friday, July 17th.

Far Yeast Brewing is launching the Yamanashi Support Project, which aims to promote beer in Yamanashi Prefecture, where its own factory, Genryu Brewery, is located, by brewing beer using agricultural products from the prefecture.

As the first step, we have collaborated with Peach Senka Yamashita, a peach farmer in Yamanashi Prefecture, to brew a beer called "PEACH HAZE" made with plenty of peaches grown in the prefecture. Pre-orders will begin on Friday, July 17th on our online store.

Due to the impact of the COVID-19 pandemic, events have been canceled one after another in Yamanashi Prefecture, and the number of tourists has dropped significantly. In this difficult situation, we launched this project in order to collaborate with local producers and do whatever we can to revitalize the prefecture's industry.

Our first collaboration is with Peach Senka Yamashita, the peach farmer who runs the popular Peach Farm Cafe La Pesca in Yamanashi City. Peach Senka Yamashita's farm is located on a southern slope overlooking the Kofu Basin, and in this ideal environment where they receive plenty of sunlight, they grow delicious peaches using specialized farming methods that make the most of the power of nature.

In the past, we have released a number of limited edition products using peaches from Peach Senka Yamashita, but this year we will be brewing a new hazy-style beer to allow you to enjoy the juicy flavor of peaches and hops even more.
Hazy beer is characterized by its cloudy appearance, fruity hop aroma and flavor, and a soft, smooth taste with little bitterness.

<Yamada (left), CEO of Far Yeast Brewing, and Mr. Yamashita, CEO of Peach Senka Yamashita>

"PEACH HAZE" is brewed using approximately 500 kg of "Kanoiwa Hakuto" and "Wase Hakuho" peaches grown in Yamanashi City, Yamanashi Prefecture, resulting in a pale ale with a fresh peach aroma.

This time, to promote Yamanashi Prefecture, we have also prepared a product set that includes peaches from Peach Senka Yamashita and PEACH HAZE.
Pre-orders are being accepted on the online store, with shipments scheduled to begin in mid- to late August.

The Yamanashi Support Project will continue to use ingredients from within the prefecture and will deliver a variety of Made-in-Yamanashi beers in the second and third installments.

Yamanashi Support Project Page: https://faryeast.com/yamanashi-project/

[Product overview]

Product name: PEACH HAZE
Release date: Mid to late August
Pre-orders: Acceptance starts from Friday, July 17th
Price: Open price
Ingredients: peaches (domestic), barley malt, oats, wheat malt, hops, sugar
Alcohol content: 5.5%
IBU: 20
Style: Fruited Hazy Pale Ale
Brewery: Far Yeast Brewing (Kosuge Village, Yamanashi Prefecture)
Specifications: 350ml can, 15L barrel, 20L barrel

[Online sales available here]

Yamanashi Support Project #1 PEACH HAZE 6-Piece Set [Pre-order]

Yamanashi Support Project #1 PEACH HAZE 12-Piece Set [Pre-order ]

■ PEACH HAZE 6-pack & Peach Senka Yamashita Midsummer Peach 2kg Set [Pre-order Item]

■ PEACH HAZE 12-pack & Peach Senka Yamashita Midsummer Peach 2kg Set [Pre-order Item]