[Press Release] "KAGUA, a Japanese-Fragrant Ale" to be released in Hong Kong and Singapore in September 2012
Nippon Craft Beer Co., Ltd. (Head office: Minato-ku, Tokyo; CEO: Shiro Yamada; hereinafter referred to as "Nippon Craft Beer") will begin selling its Japanese-flavored ale "KAGUA" in Hong Kong and Singapore from September 2012.
<Summary of sales launch in Hong Kong and Singapore> In order to realize the mission of Japanese craft beer, "Deliver the best beer throughout the world, to as many people as possible," we will begin full-scale overseas expansion, starting with sales in Hong Kong and Singapore in September 2012. In each case, we have signed contracts with prominent local sales partners, and plan to sell to Japanese restaurants that can utilize the "KAGUA" concept in addition to the partners' customer base. Furthermore, we will make effective use of the network of Fergus Fung, founder of Hong Kong's best-selling restaurant guide "WOM Guide," which was the recipient of a third-party allocation of new shares in June 2012, and will also implement effective marketing, sales and promotions to expand sales.
● Hong Kong
Release date Around September 15thLocal partner Hop Leaf Ltd. (Representative: Jeff Boda)
Target: Japanese restaurants that can utilize the "KAGUA" concept, as well as high-end restaurants and bars, which are Hop Leaf's specialty. The system is expected to be introduced in 40 stores by March 2013.
The initial shipment will consist of 80 cases of Blanc/Rouge.
● Singapore
Release date Around September 25thLocal partner: Tack Lee Ice Pte. Ltd. (Representative: Jeremy Hauw)
Target: Japanese restaurants that can utilize the "KAGUA" concept, as well as hotels where Tack Lee Ice has established itself as a major ice manufacturer, and by taking advantage of its wide customer base (hotels, high-end restaurants and bars), the company expects to introduce the system to 60 stores by March 2013.
The initial shipment will consist of 100 cases of Blanc/Rouge.
<Current status of "KAGUA">
Sales began in Japan on March 24, 2012, ahead of Hong Kong and Singapore. KAGUA, the Japanese-scented ale, has resonated with many people for its meticulous taste, quality, and design, as well as the concept of "a beer that complements the Japanese dining table," and is sold in approximately 70 establishments nationwide, including Japanese restaurants such as Ginza Toyoda, which has been awarded two stars in the Michelin Guide, and the internationally acclaimed luxury inn Gora Kadan. Please note that the product is not currently available for retail sale, except for occasional limited-quantity online sales.[List of stores that stock "KAGUA"] http://www.nipponcraftbeer.com/kagua/Stores where you can drink kagua
<Future developments>
By March 2013, one year after the product's release, we plan to have the product stocked at 250 stores in Japan and 100 stores overseas, including Hong Kong and Singapore, for a total of 350 high-end restaurants in Japan and overseas. Sales are also scheduled to begin in Europe and America in 2013. 
About Japan Craft Beer Co., Ltd.
"Deliver the best beer throughout the world, to as many people as possible"
Founded in 2011, we are working to promote Japanese beer brands around the world.
[Website] http://www.nipponcraftbeer.com/
[facebook] http://www.facebook.com/kagua.beer/
<Contact for inquiries regarding this matter>
Japan Craft Beer Co., Ltd. Usami Erina
TEL 070-5594-6881
MAIL erina@nipponcraftbeer.com