Far Yeast Brewing Company is pleased to announce that its premium craft beers, including the flagship Japanese scented ale Kagua, will be available for purchase in Canada and Vietnam.
In Canada, Metropolitan Premium Wines & Sakes is exclusively representing Kagua, with sales already underway. The purveyor of high-quality wine and sake mainly operates in Canada’s most populist province Ontario, which is also the nation’s political and economic center. Thanks in part to its proximity to the leading global craft beer market of the United States, Canada boasts a large number of microbreweries and a strong craft beer culture. However, Japanese craft beers have yet to be introduced into the market so interest and demand are high.
Meanwhile, following the launch in Canada this summer, Kagua is expected to be available for purchase in Vietnam from this September. With the Southeast Asian nation’s recent economic growth, Vietnam has been attracting attention not only as a production center but also as a market for consumption. This can be seen in the spreading of food trends throughout the nation that originated in Europe, the United States and Japan, as well as craft beer’s growing popularity. Beer has long been popular in Vietnam, but the demand for craft beer has been increasing of late, in large part thanks to local Western expat communities.
In Vietnam, Far Yeast Brewing Company will work with 6 Drunk Men, which is headquartered in Ho Chi Minh City. The company is a major importer in Vietnam, having established a solid customer base in Ho Chi Minh as well as Hanoi. Sales of Kagua in the country will start in Ho Chi Minh and will be expanded to Hanoi at a later date.
Far Yeast Brewing Company’s offerings have been available for enjoyment in more than a dozen countries and territories around the world, in addition to its home country of Japan. And the number will be increasing with the launch of sales in Canada and Vietnam, bringing the company closer to its mission of distributing its specialized craft beer all over the world.
Distribution details for Canada market:
Commercial Launch: August 2017
Distribution Partner: Metropolitan Premium Wines & Sakes
Distribution details for Vietnam market:
Commercial Launch: September 2017
Distribution Partner: 6 Drunk Men
Far Yeast Brewing Company’s offerings have been available for enjoyment in more than a dozen countries and territories around the world, in addition to its home country of Japan. And the number will be increasing with the launch of sales in Canada and Vietnam, bringing the company closer to its mission of distributing its specialized craft beer all over the world.
Far Yeast Brewing Company Global Sales
・United States
・France
・United Kingdom
・Hong Kong
・Macau
・Taiwan
・South Korea
・Thailand
・Singapore
・Malaysia
・Israel
・Sweden
・Spain
・Canada (Starting June 2017)
・Vietnam (Starting June 2017)
JP
