Far Yeast redesigns three classic labels! New logo-emblazoned cans will go on sale from Friday, April 14, 2023

Far Yeast Brewing will be revamping the label of its flagship brand, Far Yeast, the Far Yeast Tokyo Series, and releasing a newly designed canned label featuring its CI (corporate identity) on Friday, April 14, 2023.

Background to the development of the new can design
In October 2020, we moved our headquarters from Shibuya, Tokyo to Kosuge Village, Yamanashi Prefecture, which led to the creation of relationships with producers and businesses in Yamanashi Prefecture, the kingdom of fruit, and these relationships have expanded to include a variety of initiatives beyond raw material procurement and product collaborations. Furthermore, as our products are now sold not only in the Tokyo area but throughout the country, we have received many requests from our business partners in Yamanashi Prefecture and other regions to develop products that can appeal to a wide range of customers, rather than products with names that are limited to the specific region of "Tokyo."
We see these changes in the environment and needs surrounding our company as an opportunity to let more people know about us, so we have added the pyramid logo, which is our CI (corporate identity), and `` Democratizing Beer, '' our mission since our founding, to our label.
The label embodies our declaration that we will once again bring back the diversity and richness of beer, and that we will be rooted in the local community, respecting the local people and culture, and co-creating the future.

■About "Far Yeast" standard products
Far Yeast was launched in 2014 as our second flagship brand, following "KAGUA, an ale perfect for Japanese dining." Based on the concept of clean, refined flavors and quality that satisfies both beer enthusiasts and novices , the brand has expanded through the release of limited-edition beers in a variety of styles, centered around the classics "Far Yeast Tokyo Blonde," "Far Yeast Tokyo White," and "Far Yeast Tokyo IPA," evocative of the high-quality, rich aroma of aroma hops, blending tradition with cutting-edge innovation, and evoking the fast-paced city of Tokyo. Furthermore, in 2021, we launched "Far Yeast Hop Frontier -Juicy IPA-," a new flagship beer that maintains the core of the Far Yeast brand while offering a beer that delivers the latest trends to a wide audience and delivers the latest trends in craft beer .
We will continue to produce and sell these standard products.

The new Far Yeast design cans will go on sale at beer bars, restaurants, and liquor stores nationwide from 1:00 PM on Friday, April 14th, with shipments to begin sequentially from Monday, April 17th.

*To coincide with the release, the product will be available to the general public for a limited time from today on the official web store . Please see below for details.

<We have started accepting online orders for commercial liquor stores>
We have started accepting online orders for commercial liquor stores.
Please take advantage of this opportunity.

■URL
https://faryeast.i12.bcart.jp/

■How to use
Please register using the new member registration form or QR code below.
https://faryeast.i12.bcart.jp/regist.php

<Available for sale to the general public for a limited time>
April 23rd of each year is designated as "Craft Beer Day."
To celebrate the release of the new design label cans, the product will be available for a limited time from today until "Craft Beer Day" on the official web store.

[Local Beer Day Exclusive] Far Yeast New Design Label Cans (3 Designs) - Set of 6

[Product overview]

Far Yeast Blonde
A golden ale with a rich hop aroma and a light taste.

Item: Beer
Specifications: 350ml can
Ingredients: Barley malt (imported), hops, sugar Alcohol content: 5.0%
IBU: 35
Style: Golden Ale

Far Yeast White
A dry and sharp Saison with a fruity ester aroma and refreshing hop aroma .

Item: Beer
Specifications: 350ml can
Ingredients: Barley malt (imported), wheat malt, hops, wheat, sugar
Alcohol content: 5.0%
IBU: 20
Style: Dry-hopped Saison

Far Yeast IPA
A gorgeously fragrant IPA made with Belgian yeast and American hops.

Item: Beer
Specifications: 350ml can
Ingredients: Barley malt (imported), hops, sugar Alcohol content: 6.0%
IBU: 50
Style: Belgian IPA