「Far Yeast 東京ホワイト」「馨和 KAGUA Rouge」「馨和 KAGUA Blanc」をフィンランドで販売開始

"Far Yeast Tokyo White," "KAGUA Rouge," and "KAGUA Blanc" now available in Finland

Far Yeast Brewing Co., Ltd. (Headquarters: Kosuge Village, Yamanashi Prefecture / CEO: Shiro Yamada) will begin selling its own brand beers, "Far Yeast Tokyo White," "KAGUA Rouge," and "KAGUA Blanc," in Finland from July 8, 2021.

Finland and other Nordic countries are home to many unique craft beer brands, and coupled with the rich Nordic culture and design, many people enjoy the unique taste and culture of craft beer. Finland has a population of approximately 5.5 million, but as of 2019 there were approximately 100 microbreweries, which is about four times the number of microbreweries per capita in Japan.

In order to sell alcoholic beverages in Finland, in many cases the company must clear the strict bidding criteria of Alko, the public sales corporation. For this reason, Far Yeast Brewing held numerous preliminary discussions with its local partner, Vinic Oy, and after going through processes such as sample inspection, product registration, and bidding, has officially begun sales in Finland from July 8, 2021. From July 8, Far Yeast Brewing will be available at the Alko online shop and Alko Stores.

Alko Online Shop
Alko Stores list

<Comment from Ms. Mirjami Luoto of our local partner, Vinic>
Vinic, a Finnish distributor of high-quality wine, spirits, and craft beer, has announced an exclusive distribution agreement with Far Yeast Brewing for the Finnish market. While Finland is home to many microbreweries and a rich craft beer culture, Japanese craft beer has yet to be widely adopted. Japan's well-known representative beers are light lager-style beers. Far Yeast Brewing's beers, carefully crafted and enhanced with a Japanese design and flavor, are particularly appealing compared to many other craft beers available in Finland. Vinic is thrilled to begin selling Far Yeast Tokyo White, Kagua Rouge, and Kagua Blanc through its Finnish distributor, Alko, on July 8th.

With the launch of sales in Finland, the number of countries in which our products are sold overseas will now be 24. We will continue to strive to deliver the high-quality taste of unique Japanese craft beer to the world.

[Local sales partner]
・ Company name: VINIC OY
・Representative: Joni Luoto(Mr.)
・Website: https://www.vinic.fi/

[Product overview]

Far Yeast Tokyo White
This beer has earned international acclaim, having won a gold medal in the Saison category at the Asia Beer Championship 2020, an international competition bringing together craft beers from across Asia. This Saison is characterized by its dry, sharp taste, with fruity ester aromas and a refreshing hop aroma.

Ingredients: Barley malt, wheat malt, hops, wheat, sugar Alcohol content: 5%
Style: Saison Brewery: Far Yeast Brewing Genryu Brewery (Kosuge Village, Yamanashi Prefecture)
Awards:
・Asia Beer Championship 2020 Saison Category Gold Award ・GREAT INTERNATIONAL BEER, CIDER, MEAD & SAKE COMPETITION 2019
Silver medal in the Belgian & French Ale/Belgian Wit Beer category, 2nd place in the Wheat category at the Japan Brewers Cup 2019, and many other awards.

KAGUA Rouge
"KAGUA" is a Japanese-style fragrant ale based on the concept of "a fragrant aroma that complements the Japanese dining table." Enjoy the rich, full-bodied flavor of roasted malt and spicy Japanese pepper.

Ingredients: Barley malt, hops, herbs, beer yeast Alcohol content: 9%
Style: Belgian-style dark strong ale Brewery: De Graal Brewery (Belgium)
Awards:
・Hong Kong International Beer Award 2017 Grand Prize ・Hong Kong International Beer Award 2014 Grand Prize ・Hong Kong International Beer Award 2013 Grand Prize

KAGUA Blanc
"KAGUA" is a fragrant Japanese ale created with the concept of "a fragrant aroma that complements the Japanese dining table." Enjoy the gorgeous aroma of fresh yuzu and yeast, as well as a refreshing, dry finish.

Ingredients: Barley malt, hops, herbs, beer yeast Alcohol content: 8%
Style: Belgian-style pale strong ale Brewery: De Graal Brewery (Belgium)
Awards: GREAT INTERNATIONAL BEER, CIDER, MEAD & SAKE COMPETITION 2019
Gold Medal in the Fruit & Spice Ale/Belgian category

[About the "Far Yeast" brand]

Brewed at the source of the Tama River that flows through Tokyo, this beer is characterized by its gorgeous aroma and dry finish. By using a secondary fermentation method in the bottle or can, you can enjoy its delicious flavor for a long time. Canned products will be available from spring 2020, allowing even more people to enjoy Far Yeast's high-quality flavor.

[About the "KAGUA" brand]

This "Japanese-scented ale" is based on the concept of "a fragrance that complements the Japanese dining table." In pursuit of a "Japanese" fragrance, it uses Japanese herbs, yuzu and sansho pepper, purchased directly from designated production areas within Japan. It pairs exceptionally well with traditional Japanese cuisine, including sushi, tempura, eel, sukiyaki, and yakitori.

<Contact information for media inquiries>
Far Yeast Brewing Co., Ltd. Public Relations Officer: Sasaki Tel: 03-6849-2812
Email: pr@faryeast.com

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