Notice of new bottle label design for "Far Yeast Tokyo Series"
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We have revamped the bottle design for our flagship brand, the Far Yeast Tokyo Series, which was launched in 2015. The changeover will begin in early July 2021. 
The Far Yeast Tokyo Series is characterized by its high-quality, rich aroma, achieved through aroma hops.
Inspired by the image of Tokyo, a vibrant city where tradition and cutting edge technology blend together and constantly moving forward at high speed, we cherish the lively atmosphere and deliver our beer at a temperature-controlled state from our factory without any heat treatment, ensuring that both beer fans and craft beer novices can fully enjoy the inherent appeal of raw beer. In 2017, we opened a brewery at the source of the Tama River, Tokyo's water source, further strengthening our connection with Tokyo.
The bottle label design has now been unified with the design of the canned product released last year, aiming to increase product awareness among customers and further improve the branding of the entire series. The arrow pointing to the right indicates the east, which is the direction of Tokyo as seen from Europe, the center of beer culture. The packaging also expresses the lively feeling of the product, which continues to evolve every day.
There will be no changes to the beer style, ingredients, alcohol content, lot, price, JAN code, etc.
Click here for product details
To ensure that our customers can get the new design bottles as soon as possible, we have prepared a special set of the new "Far Yeast Tokyo Series" design bottle and a pint glass with our original logo on our online store. This set will be available in limited quantities from 1:00 PM on Thursday, July 1st.
[Relaunch Commemoration] FAR YEAST New Label 9 Bottles + Pint Glass Set [Free Shipping]
We appreciate your continued patronage of the Far Yeast Tokyo Series, both bottled and canned.
[Product overview]
Product name: Far Yeast Tokyo Blonde
(Far East Tokyo Blonde)
A golden ale with a rich hop aroma and a light taste.
Item: Beer
Specifications: 330ml bottle
Ingredients: Barley malt (imported), hops, sugar Alcohol content: 5.0%
IBU: 35
Style: Golden Ale
Product name: Far Yeast Tokyo White
(Far East Tokyo Blonde)
A Saison with a fruity aroma and a dry, sharp taste
Item: Beer
Specifications: 330ml bottle
Price: Open price
Ingredients: Barley malt (imported), wheat malt, hops, wheat, sugar
Alcohol content: 5.0%
IBU: 20
Style: Saison
Product name: Far Yeast Tokyo IPA
(Far East Tokyo ISP)
A Belgian IPA with a gorgeous hop aroma and clean bitterness.
Item: Beer
Specifications: 330ml bottle
Price: Open price
Ingredients: Barley malt (imported), hops, sugar Alcohol content: 6.0% IBU: 50
Style: Belgian IPA
Brewery: Far Yeast Brewing (Kosuge Village, Yamanashi Prefecture)
<Contact for inquiries regarding this matter>
For media representatives, click here
Far Yeast Brewing Co., Ltd. Public Relations Officer: Sasaki
Mail: pr@faryeast.com Phone: 03-6849-2812
For customers, liquor stores, and restaurants, click here
Mail: sales@faryeast.com Phone: 050-3135-3926