Far Yeast Brewing and international NGO AAR Japan launch COVID-19 relief project "Cheers to Support" on June 1st. Sales from craft beer "support sets" will support refugees in developing countries and people with disabilities in Japan.
Craft beer maker Far Yeast Brewing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Shiro Yamada) will launch the COVID-19 support project "Cheers to Support" in collaboration with the international NGO AAR Japan (Association for Aid and Relief, Japan) (Location: Shinagawa-ku, Tokyo; Chairperson: Yukie Cho) on Monday, June 1st. We will be selling "support sets" of craft beer through our online shop, and a portion of the proceeds will be donated to AAR Japan to help prevent the spread of infection in developing countries and support welfare facilities for people with disabilities in Japan. As the global pandemic continues, we hope to expand the circle of "toasting" to show compassion and encouragement to each other.
Since April, when the COVID-19 pandemic began in earnest, Far Yeast Brewing has been providing and delivering free boxed lunches to the Pediatrics Department at Keio University Hospital in order to support medical workers fighting on the front lines. To date, 840 boxed lunches have been delivered (as of May 27th), and the initiative is scheduled to continue until the end of May. Many people have also purchased "support sets" of craft beer to support the initiative, allowing us to deliver your warm support to medical professionals.
Although the number of infections in Japan has begun to decrease, the situation remains unpredictable, and there is still no end in sight to the global outbreak. In light of this, we have decided to launch a new initiative, "Cheers to Support," in collaboration with the international NGO AAR Japan, from Monday, June 1st, to support refugee camps overseas and facilities for people with disabilities in Japan. We will deliver necessary support to those vulnerable to being left behind by society and facing concerns about the spread of infection.
Far Yeast Brewing's craft beer has been enjoyed by many people both in Japan and overseas, and we are embarking on this project with the hope of overcoming this global crisis together with people both at home and abroad .
As part of the "Cheers to Support" initiative, Far Yeast Brewing will sell "support sets" of craft beer on its online shop, and a portion of the sales will be used to support refugees and people with disabilities through AAR Japan.
"Cheers to Support" website: https://faryeast.com/cheers-to-support/
■Cheers to Support Refugees
In densely populated places such as refugee camps where sanitary conditions are poor, even a single infected person can lead to a rapid spread of infection. AAR is conducting awareness-raising activities to prevent infection in camps for refugees from Myanmar who have fled to Bangladesh, as well as in countries with weak medical systems such as Pakistan. By supporting these activities, we are able to protect people from COVID-19 and prevent the spread of infection.
<Cheers to Support Refugees> Support Set
Sales price: 5,500 yen (tax included) [Free shipping]
Set contents:
・A set of six craft beers, including the "KAGUA" series brewed overseas
・Original wooden coaster
・Bath soap
■Cheers to Support PWDs
We will provide hygiene products such as masks, disinfectants, and gloves to disability-related organizations and facilities across Japan. Home-visit nursing facilities and disability employment facilities, just like medical institutions, need these supplies, but their need is often overlooked. We will support their activities to ensure that these important supplies reach those who need them.
<Cheers to Support PWDs> Cheering Set
Sales price: 5,500 yen (tax included) [Free shipping]
Set contents:
・A set of six craft beers, including the domestically brewed "Far Yeast" series
・Original wooden coaster
・Bath soap
Sales location: Far Yeast Brewing official online shop https://faryeast.stores.jp/
International NGO "AAR Japan"
AAR Japan (Association for Aid and Relief, Japan) is an international NGO established in 1979 that is not biased towards politics, ideology, or religion. In addition to providing emergency assistance in countries and regions affected by disasters or conflicts, AAR Japan also works on mine clearance and assistance for people with disabilities, primarily in Africa, the Middle East, and Asia.
In response to the spread of COVID-19, we are donating masks and other items to disability-related organizations in Japan, and overseas we are working to provide hygiene education in countries such as Bangladesh and Pakistan.
https://www.aarjapan.gr.jp/
About Far Yeast Brewing Co., Ltd.
"Democratizing beer" - The company operates under the mission of "recovering the diversity and richness of beer, which has become a standardized mass-produced product due to industrialization." They offer three craft beer brands: "KAGUA," a Japanese-style fragrant ale; "Far Yeast," a Tokyo-themed brand; and "Off Trail," which strives to create innovative beers, and are promoting their unique beers to the world.
https://faryeast.com/
【Company Profile】
Company Name: Far Yeast Brewing Co., Ltd.
Established September 7, 2011
Capital: 64,975,000 yen
Head office address: 5th floor, 2-6-8 Shibuya, Shibuya-ku, Tokyo
Executives: Representative Director Shiro Yamada
Business details: Production and sales of original craft beer, and restaurant management
<Contact for inquiries regarding this matter>
For media representatives, click here
Far Yeast Brewing Co., Ltd. Public Relations Officer Oshiro and Sasaki
Email: pr@faryeast.com
Phone: 03-6849-2812
For customers, liquor stores, and restaurants, click here
Email: sales@fareast.com
Phone: 050-3135-3926