Japanese-style fragrant ale "KAGUA" now on sale in Canada and Vietnam
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Far Yeast Brewing Co., Ltd. will begin selling its Japanese-flavored ale, "KAGUA," in Canada and Vietnam.
In Canada, KAGUA will be sold through Metropolitan Premium Wines & Sakes, a company that sells high-quality wines and sake, primarily in Ontario, Canada's most populous province and political and economic center.
Canada is adjacent to the United States, which leads the global craft beer market, and has been drinking craft beer since early on, with many microbreweries in the country. On the other hand, Japanese craft beer is not yet well known, so demand is expected.
Following on from Canada, KAGUA is scheduled to go on sale in Vietnam in September 2017. Vietnam has been growing in appeal not only as a production market but also as a consumer market due to its recent economic growth. Influenced by Western and Japanese influences, a variety of food trends, including craft beer, are spreading. While beer has traditionally been popular, craft beer is also becoming increasingly popular, especially among Western expatriates in the country.
To begin sales in Vietnam, the company has signed a sales partnership agreement with the local Vietnamese company "6Drunk Men." Headquartered in Ho Chi Minh City, the company is a major importer in Vietnam with a customer base in both Ho Chi Minh City and Hanoi. Sales in the country will begin in Ho Chi Minh City, with plans to then expand to Hanoi.
Far Yeast Brewing Co., Ltd. aims to continue expanding its business in Asia, North America, Europe, and other countries around the world, striving to provide the high-quality value of "KAGUA" and "Far Yeast" to more customers.
[Kagua sales overview in Canada]
Sales start: August 2017 Products on sale: "KAGUA" White, "KAGUA" Rouge Local sales partner: Metropolitan Premium Wines & Sakes[Sales overview of "KAGUA" in Vietnam]
Sales start: September 2017 Products on sale: "KAGUA" White, "KAGUA" Rouge Local sales partner: 6 Drunk MenTo date, our company has sold products under the two brands "KAGUA" and "Far Yeast" in 14 countries, including Japan. With the addition of Canada, where sales began in August 2017, and Vietnam, where sales will begin in September 2017, our overseas expansion will now cover a total of 16 countries.
Countries where “KAGUA” is deployed
·America ·France ·England ·Hong Kong Macau ·Taiwan ·South Korea ·Thailand ·Singapore ·Malaysia ·Israel ·Sweden ·Spain ・Canada (started in August 2017) ・Vietnam (starting September 2017)Far Yeast Brewing Co., Ltd. aims to continue expanding its business in Asia, North America, Europe, and other countries around the world, striving to provide the high-quality value of "KAGUA" and "Far Yeast" to more customers.
