[Press Release] "KAGUA, the Fragrant Japanese Ale" x Food Social App "miil" Hosts "KAGUA and Delicious Food" Photo Contest

Nippon Craft Beer Co., Ltd. (Head office: Nishiazabu, Minato-ku, Tokyo; CEO: Shiro Yamada; hereafter referred to as "Nippon Craft Beer"), which sells the fragrant Japanese ale "KAGUA," will be holding a "KAGUA and Delicious Food" photo contest in collaboration with FrogApps Inc. (Head office: Roppongi, Minato-ku, Tokyo; CEO: Jin Nakamura; hereafter referred to as "FrogApps"), the provider of the food-related social app "miil."

Campaign page: http://www.nipponcraftbeer.com/miil-kagua

This campaign invites users to submit photos of the food they want to eat or have eaten with Kagua at one of the approximately 60 stores nationwide, mainly in the Tokyo metropolitan area, using "miil," a tool that allows users to edit food photos to make them look even more delicious. The photos will then be collected on the Kagua Tumblr. After a rigorous selection process, the following prizes will be awarded to the winners.

["KAGUA and Delicious Food" Photo Contest Campaign Overview]
● Application period: Tuesday, August 7th August 31 (Friday)
● Selection period: Saturday, September 1st September 7th (Friday)
● How to participate:

1. Photographing the Japanese-style fragrant ale "KAGUA" and the food -
   Visit restaurants that sell "KAGUA," of which there are approximately 60 nationwide. ▼You can find the nearest "KAGUA" store here.
   http://www.nipponcraftbeer.com/kagua/places where you can drink kagua/

2. When posting from the miil app, select "KAGUA and delicious food" in the "Genre" and post. * Turn on Twitter integration for the miil app.

● Prizes and selection criteria Grand Prize: 1 person will receive a set of 6 bottles of "KAGUA" Rouge/Blanc Category Prizes: 9 people will receive a set of 2 bottles of "KAGUA" Rouge/Blanc

• Seasonal Ingredients Category
• Meat! Meat! Meat! Department
• Artistic Category
• Outdoor category and others (Photos submitted will be judged and selected by both Japan Craft Beer and FrogApps)

・Summer Prize: 10 people will receive an original bamboo fan of "Kagua" (a Japanese-style fragrant cheer) [The winner will be the person who receives the most "I want to eat it!" comments from miil during the period.]

・Participation prize: Original glass marker sticker for "Kaguwa" (Japanese Fragrant Cheer) [Gift given to all applicants]

● List of submitted photos: http://kaguabeer.tumblr.com/

● "miil" ( http://miil.me/ )
This is a service that allows users to share "delicious" experiences through photos. It aims to fundamentally reinvent word-of-mouth reviews and change the way people enjoy their daily meals by allowing them to commemorate delicious meals, record their own meals as a life log, discover restaurants frequented by friends, search for restaurants from their current location using location information, and communicate with people who share similar food preferences.
App Store link ( http://itunes.apple.com/jp/app/id472973118?mt=8 )
Facebook page ( http://www.facebook.com/miil.me )

●"KAGUA, a Japanese-Fragrant Ale" is a beer (*1) brewed by a Belgian brewer based on an original recipe designed by Nippon Craft Beer. It began with the desire to create a beer that would complement a Japanese dining table and be enjoyed by people all over the world. It took four years of planning and 14 prototypes to bring this product to fruition. We thoroughly pursued high quality in every aspect, including the raw materials, manufacturing process, logistics process, and bottle design.
Product details page ( http://www.nipponcraftbeer.com/kagua/ja )
Facebook page ( http://www.facebook.com/kagua.beer/ )
twitter ( http://twitter.com/kaguabeer/ )
(※1) "KAGUA" is classified as a happoshu (low-malt beer) under Japan's liquor tax law.

For inquiries regarding this matter, please contact: Japan Craft Beer Co., Ltd. Usami Erina
TEL 070-5594-6881
MAIL erina@nipponcraftbeer.com