[News Release] Limited edition beer "Far Yeast First Ascent IPA" released. Release event held at climbing gym on September 26th
Nippon Craft Beer Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Shiro Yamada) will release a limited edition brew, "First Ascent IPA," from its craft beer brand "Far Yeast" on Saturday, September 26, 2015.
Up until now, the Far Yeast series has released limited edition "Belgian IPA" style beers, but this "First Ascent IPA" will be a refreshing "American IPA" style beer that brings hop aroma and flavor to the forefront. The main aroma hop used will be the "Waimiya" variety from New Zealand, which is still rare in Japan, and the beer will be a new type of IPA full of originality.
The product name "First Ascent" means "first ascent" in Japanese, which refers to the first ascent of a route that no one has climbed before in climbing or mountaineering. The image of challenging uncharted territory and overcoming difficulties to achieve success is superimposed on the refreshing, bitter IPA style.
The product will first be shipped in barrels. A release event will be held at Fish and Bird, a climbing gym in Koto Ward, Tokyo, on the barrel release date of Saturday, September 26th.
Bottle shipments are scheduled to begin in mid-October, and pre-orders for bottled products will begin today on the official store page. The bottle label will feature a climbing silhouette of Yasuma Sachi, a leading Japanese professional free climber who has won the overall championship at the IFSC Climbing World Cup. Official store page : http://www.nipponcraftbeer.com/store
<Product overview>
- Product name: Far Yeast First Ascent IPA (Far East First Ascent IPA)
- On sale from: Saturday, September 26, 2015 (bottles scheduled for mid-October)
- Price: Open price
- Ingredients: Malt and hops
- Alcohol content: 5%
- Style and Characteristics: An American IPA style beer made primarily with New Zealand hops (Wamiya). It features a vibrant hop aroma, refreshing bitterness, and a crisp taste. IBU*: Approximately 70 *IBU: International Bitterness Units. A measure of bitterness. A typical pilsner usually has an IBU of 20 to 40.
- Specification: 15L keg and 330ml bottle
(Reference) What is IPA? IPA: An abbreviation for India Pale Ale. This beer style is said to have originated during the Age of Discovery, when large amounts of hops, a preservative, were added to beer to prevent spoilage when it was transported from England to India. It is characterized by a strong bitterness, a high body (alcohol content), and a satisfying taste. This style is popular among craft beer enthusiasts, especially in the United States, which leads the global craft beer market.
Far Yeast First Ascent IPA Release EventPrior to the release of First Ascent IPA, a launch event will be held at Fish and Bird, a climbing gym in Koto Ward, Tokyo, in collaboration with two events: (1) a climbing competition (sponsored by Fish and Bird) and (2) a bouldering course for beginners (sponsored by Beer Girls).
(1) Climbing Competition (Beer Session Vol.2) Date and time: Saturday, September 26, 2015, 10:00 AM Preliminary round begins Location: Fish and Bird 7-4-12 Toyo, Koto-ku, Tokyo (10 minutes walk from Toyocho Station on the Tokyo Metro Tozai Line) Contents: Competition in three classes: Beginner, Middle, and Open. Total capacity: 100 people Participation fee: 3,000 yen (2,000 yen for pass members) *Includes two tickets for beer or soft drinks How to participate: Please see the event page below. https://www.facebook.com/fabjapan/photos/a.1401261560117578.1073741827.1401252836785117/1676669995910065/ Organizer: Fish and Bird http://fish-bird.co.jp/ (2) Bouldering course for beginners (Beergirl's Holiday Vol. 7)
Date and time: Saturday, September 26, 2015, 12:00-16:00 (Registration begins at 11:30)
Location: Fish and Bird 7-4-12 Toyo, Koto-ku, Tokyo
(10 minutes walk from Toyocho Station on the Tokyo Metro Tozai Line)
Contents: Beginner lessons, bouldering game battles, competition observation, etc. Maximum 30 people Participation fee: 3,000 yen *Includes two tickets for beer or soft drinks How to participate: Please see the event page below.
http://beergirl.net/beergirls-holiday-vol-7_c/
Organized by: Beer Girl http://beergirl.net/
Sport climbing has been gaining popularity in recent years, with some considering it as a possible additional event for the 2020 Tokyo Olympics. The Japanese national sport climbing team has been making great strides, boasting world-class skills and having produced an overall World Cup winner. This event aims to unveil "First Ascent IPA," as well as to support the Japanese national sport climbing team and help promote competitive climbing. (Reference URL) Sport Climbing Japan National Team Website http://www.sccoj.org
*At the above events, beer will only be provided to those who have completed the competition/lesson/game participation.
*Even if you are not participating in the competition/training event, you can still enjoy a beer for 500 yen per glass.
About Far Yeast
Established in April 2014, this brand was born from the desire to "create a beer that can spread the appeal of Tokyo, a world-renowned craft beer company, to the world." It is Japan Craft Beer Co., Ltd.'s second brand, following "KAGUA."
Based on the theme of "Tokyo," a vibrant city that evolves daily while blending tradition and cutting-edge technology, the beer is brewed at a domestic contract brewery using an original recipe. Three types are available: the lager-style "Tokyo Blonde," the saison-style "Tokyo White," and the lager-style "Tokyo Blonde - Export," an export version.
About Japan Craft Beer Co., Ltd.
Their mission is to "Democratize beer" - to "restore the diversity and richness of beer, which has become a standardized mass-produced product due to industrialization." They operate two craft beer brands: "KAGUA," a Japanese-style fragrant ale, and "Far Yeast," a Tokyo-themed brand, and are promoting unique beers to the world. [Website] http://www.nipponcraftbeer.com/ [facebook] http://www.facebook.com/kagua.beer/ [twitter] http://twitter.com/kaguabeer/