【News Release】「馨和 KAGUA」フランスでの販売を開始

[News Release] "KAGUA" now on sale in France

Japan Craft Beer Co., Ltd. (Head office: Minato-ku, Tokyo; CEO: Shiro Yamada) will begin selling its Japanese-flavored ale, "KAGUA," in France.

We launched "KAGUA" in Hong Kong and Singapore in September 2012, Thailand in November 2013, and the UK and Taiwan in February 2014. France will be the sixth country in which "KAGUA" will be sold overseas, and the second country in Europe after the UK.

KAGUA will be sold through KIOKO SARL, a Paris-based importer of Japanese ingredients. It is planned to be sold at KIOKO SARL's storefront near the Opera House, as well as at restaurants and bars mainly in Paris.

In recent years, Japanese cuisine has become increasingly popular in Paris, and Japanese ingredients such as yuzu are also attracting attention. We believe that this creates the groundwork for the KAGUA concept of "standing out on the Japanese dining table."

Nippon Craft Beer Co., Ltd. will continue to strive to further expand its business in Asia, Europe, North America, and other countries around the world, and to provide the high-quality value of "KAGUA" to more customers.

<Sales overview for "KAGUA" in France>

  • Sales start: May 2014
  • Products on sale: "KAGUA" White, "KAGUA" Rouge
  • Local sales partner: Kyoko Foods (KIOKO SARL)
  • Sales target: High-end restaurants including Japanese restaurants, bars, etc.
About KAGUA, the Japanese-flavored ale This flagship brand of Nippon Craft Beer Co., Ltd. was launched in March 2012 with the idea of ​​"making beer that complements Japanese cuisine enjoyable for people all over the world." The original recipe (mixture) was designed based on the concept of "a fragrant aroma that complements Japanese cuisine," and is brewed at a partner brewery in Belgium using yuzu and sansho pepper, two herbs that are symbols of Japan.

There are two varieties in the lineup: "Blanc," a light-colored, top-fermented beer made with wheat, and "Rouge," a dark-colored, top-fermented beer made with roasted malt.A major feature of these beers is that they can be enjoyed with different dishes, just like white and red wines.

Our products are sold in famous and popular restaurants that have been awarded stars in the Michelin Guide, as well as luxury hotels and restaurants overseas.

*Since "KAGUA" uses yuzu and sansho pepper, it is classified as a happoshu (low-malt beer) under Japan's liquor tax law.
*Although it is a happoshu, the malt ratio and manufacturing method are the same as beer, and it is taxed at the same rate as beer. Furthermore, according to the standards of many countries, including Belgium, where it is produced, "KAGUA" is classified as beer, so it is sold as beer in overseas markets.

About Japan Craft Beer Co., Ltd.
Founded in 2011 with the mission of "Deliver the best beer throughout the world, to as many people as possible," the brewery currently offers two brands, "KAGUA," an ale with a Japanese aroma, and "Far Yeast," a Tokyo-themed brand, each delivering unique beers tailored to their respective concepts to the world.

[Website] http://www.nipponcraftbeer.com/
[facebook] http://www.facebook.com/kagua.beer/
[twitter] http://twitter.com/kaguabeer/
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