「Far Yeast 東京ホワイト」「Far Yeast 東京ブロンド」「Far Yeast 東京IPA 」をインドネシアで販売開始

Far Yeast Tokyo White, Far Yeast Tokyo Blonde, and Far Yeast Tokyo IPA now available in Indonesia

Far Yeast Brewing Co., Ltd. (Headquarters: Kosuge Village, Yamanashi Prefecture / CEO: Shiro Yamada) began selling its own brand beers, "Far Yeast Tokyo White," "Far Yeast Tokyo Blonde," and "Far Yeast Tokyo IPA," in Indonesia from September 1, 2021.

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Jakarta, Indonesia's capital, is one of the world's leading urban economic zones, with a surrounding urban population of over 30 million. Jakarta is home to many expatriates, including Japanese nationals, as well as people with experience studying abroad. A new craft beer community is emerging in Jakarta, and a diverse range of craft beers are gaining popularity. Furthermore, the city boasts world-class tourist destinations, including Bali, which ranked among the top 20 global destinations in 2019. Craft beer is enjoyed primarily by international visitors. Total beer consumption in Jakarta and Bali accounts for approximately 70% of Indonesia's total. Far Yeast Brewing has signed a distribution agreement with Beervana International, a local partner with sales offices in Jakarta and Bali. Far Yeast Tokyo White, Far Yeast Tokyo Blonde, and Far Yeast Tokyo IPA will begin distribution in Indonesia in September 2021.

In Indonesia, there are many beer fans who desire Japanese craft beer, but due to the complicated alcohol import registration procedures, only a few brands are currently available for sale. We look forward to being able to deliver Far Yeast Brewing products to many people in Indonesia through Beervana International's extensive sales network.

With the launch of sales in Indonesia, the number of countries in which our products are sold overseas will now reach 25. We will continue to strive to deliver the high-quality taste of unique Japanese craft beer to the world.

<Comment from local partner Beervana International>

Beervana is Southeast Asia's first international craft beer supplier and has been at the forefront of the region's craft beer scene since its founding. Over the past nine years, Beervana has grown to serve over one million craft beers annually at 1,000 points of sale in 10 cities across Thailand, Indonesia, and Vietnam. Beervana curates the finest craft beers from around the world, establishes cold chain logistics from breweries to customers, and distributes beer to the most discerning retailers in each market. Beervana's success demonstrates the deep love that many people in Southeast Asia have for craft beer.

Far Yeast will be sold in Indonesia as a premium Japanese craft beer. We hope that Far Yeast's products will bring the craft beer revolution to Japanese fine dining restaurants in Indonesia, and that Far Yeast will help us connect with new customers who we have not been able to serve with craft beer until now.
Starting September 1, 2021, Far Yeast Brewing products will be available for purchase through social media accounts operated by Beervana International.
・Whatsapp: https://wa.me/628113770855
・Instagram: https://www.instagram.com/bend.beer/

[Local sales partner]
・ Company name: Beervana Indonesia
・ Representative: Aaron Grieser
・Website: https://id.beervana.asia/

[Product overview]

Far Yeast Tokyo White

This beer has earned international acclaim, having won a gold medal in the Saison category at the Asia Beer Championship 2020, an international competition bringing together craft beers from across Asia. This Saison is characterized by its dry, sharp taste, with fruity ester aromas and a refreshing hop aroma.

Ingredients: Barley malt (imported), wheat malt, hops, wheat, sugar
Alcohol content: 5%
Style: Saison
Brewery: Far Yeast Brewing (Kosuge Village, Yamanashi Prefecture)
Awards:
・Asia Beer Championship 2020 Saison Category Gold Award
・GREAT INTERNATIONAL BEER, CIDER, MEAD & SAKE COMPETITION 2019
Belgian & French Ale/Belgian Wit Beer Category Silver Award
・Japan Brewers Cup 2019 Wheat Category 2nd place
Many other awards

Far Yeast Tokyo Blonde This light-tasting golden ale is made with plenty of aromatic hops and has won awards in numerous competitions, including the Japan Brewers Cup.

Ingredients: Barley malt (imported), hops, sugar
Alcohol content: 5%
Style: Golden Ale
Brewery: Far Yeast Brewing (Kosuge Village, Yamanashi Prefecture)
Awards:
・Japan Brewers Cup 2019 2nd place (Pale Ale/Golden Ale category)
・International Beer Cup 2016 Bronze Award
Many other awards

Far Yeast Tokyo IPA This Belgian IPA features a gorgeous aroma from Belgian yeast and American hops.

Ingredients: Barley malt (imported), hops, sugar
Alcohol content: 6%
Style: Belgian IPA
Brewery: Far Yeast Brewing (Kosuge Village, Yamanashi Prefecture)
Awards:
・International Beer Cup 2018 Bronze Award
・International Beer Cup 2020 Bronze Award

[About the "Far Yeast" brand] Brewed at the source of the Tama River that flows through Tokyo, this beer is characterized by its gorgeous aroma and dry finish. By using a secondary fermentation method in the bottle or can, you can enjoy its delicious flavor for a long time. Canned products will be available from spring 2020, allowing even more people to enjoy Far Yeast's high-quality flavor.

<Contact for media inquiries>
Far Yeast Brewing Co., Ltd. Public Relations Officer Sasaki
Phone: 03-6849-2812
Email: pr@faryeast.com

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