Three types of Far Yeast canned beer will be available at Natural Lawson starting Tuesday, July 21st! To celebrate the release, we will be holding an online brewery tour on Friday, July 31st!
Far Yeast Brewing's flagship brand, Far Yeast, will be selling three canned beers, "Tokyo White," "Tokyo Blonde," and "Tokyo IPA," at Natural Lawson stores from Tuesday, July 21st. This marks the first time that Far Yeast Brewing's craft beer will be sold at stores of a major convenience store chain.
To commemorate the launch of sales at Natural Lawson, we will be holding an online brewery tour on Friday, July 31st, where all participants will toast together with a can of Far Yeast in hand.
The only condition for participation is to have a can of Far Yeast on hand on the day. Participation is free.
The event will feature Far Yeast Brewing representative Shiro Yamada and members of the brewing team from the Yamanashi brewery, who will provide an online tour of the "Genryu Brewery" where Far Yeast beer is made, and share with us the details of Far Yeast's beer and how to enjoy it.
We will also introduce recommended snacks that go well with canned Far Yeast from products available at Natural Lawson, and suggest ways to enjoy pairing them with craft beer.
[Event Overview]
"Online Brewery Tour" to celebrate the release of Natural Lawson
■Date and time: Friday, July 31, 2020, 7:00 PM - 8:30 PM
■Participation fee: Free
■Participation conditions:
・Please bring a can of "Far Yeast" with you when you participate.
・Participation is limited to those aged 20 or over.
■How to participate:
Please fill in the necessary information on the application form and apply.
We will send you a link to participate online to the email address you provided when you applied.
*The event will be held via Google Meet on the day.
*Applications will be closed once the maximum number of participants has been reached.
■Notes:
*Please note that screen captures taken during the event may be posted on social media and in various media.
[Product Introduction]
"Far Yeast" is a popular staple beer from Far Yeast Brewing that embodies the ever-evolving city of "Tokyo," where tradition and cutting-edge technology blend together. Enjoy the refined, high-quality aroma of aroma hops. Crafted at our own factory, "Genryu Brewery," in Kosuge Village, Yamanashi Prefecture, using water from the headwaters of the Tama River, one of Tokyo's water sources.
Sales of the product in cans began in April of this year, and as a result, the number of stores stocking the product has gradually increased, making it more accessible and accessible to customers.
Tokyo White
This saison is characterized by its dry and sharp taste. You can enjoy the gorgeous aroma of ale yeast and the fruity aroma of wheat. It has won the gold medal four times at the International Beer Cup, a competition that brings together beers from around the world.
- Ingredients: Barley malt, wheat malt, hops, wheat, sugar
- Alcohol content: 5%
- Style: Saison
Tokyo Blonde
This golden ale features a gorgeous aroma created by using a generous amount of aromatic hops, and a clean, light taste that allows you to enjoy the fresh appeal of beer.
- Ingredients: Barley malt, hops, sugar
- Alcohol content: 5%
- Style: Golden Ale
Tokyo IPA
This Belgian IPA features a powerful flavor, with a gorgeous citrus aroma from American hops and a firm bitterness.
- Ingredients: Barley malt, hops, sugar
- Alcohol content: 6%
- Style: Belgian IPA
■Sales at Natural Lawson
Sales start date: Tuesday, July 21, 2020 *Some stores may not carry this product.
Natural Lawson standard price: 395 yen (435 yen including tax)
Until Monday, August 3rd, you will receive a 30 yen discount when you purchase 3 bottles.
https://natural.lawson.co.jp/
■Far Yeast Brewing online store here
[Recommended snacks to go with canned Far Yeast, available at Natural Lawson!]
We will introduce snacks that go well with each Far Yeast can.
Please bring a can of Far Yeast and your favorite snacks to join the online event.
Tokyo White
・Tropical chicken and coriander salad
・Spicy keema curry with nuts
・Steamed chicken and green vegetable basil cheese salad
Tokyo Blonde
・Two kinds of roast beef sandwich (mustard potatoes & wasabi sauce )
・Organic potato chips with white truffle and sea salt
・Spanish Jamon Serrano
Tokyo IPA
・Oven-baked fried chicken breast from Sakurajima chicken (Cajun) from Kagoshima Prefecture
・Japanese mackerel with black pepper
・Premium fried chicken skin