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As part of the “Yamanashi Support Project,” an effort to brew beer that makes the most of the local Yamanashi climate, Far Yeast Moritomori Rice Ale, a beer made with rice from Hokuto City, Yamanashi Prefecture,will be available in limited quantities from October 8, 2024 (Tuesday).
Supporting rice farmers who protect the rich natural environment of Hokuto City, the hometown of famous water, through the brewing of beer
Hokuto City in Yamanashi Prefecture is the home of famous water, selected as one of the “100 best waters in Japan. Rice has long been grown in this area using the abundant water.The “Norin 48” rice, which is grown only in a part of Hokuto City, hasan unforgettable “stickiness” and “sweetness” once tasted, and is so highly regarded that it has even won awards at international rice competitions. It is called “phantom rice” because of its low yield and lack of availability in the market.
The continuous cultivation of rice fields and waterways is also a way to protect the irreplaceable water resources. We heard the thoughts of the farmers in Hokuto City, who are struggling to preserve the rich nature by continuing and expanding rice cultivation while passing on the local variety that has been loved by the locals, and we agreed with their efforts. The beer received a great response and was exported not only to Japan but also to China, Taiwan, and South Korea, where it was well received as a “beer with a Japanese flavor.
This year, we will brew another rice beer using Hokuto City’s Moritomori rice.
The “Yamanashi Support Project” will brew and sell “Far Yeast Moritomori RICE ALE” again this year. Continuing from last year, we have collaborated with Mr. Satoshi Uematsu of Mitsuho mitsuho, Mr. Hiroki Takase of Sudama Duck Farming Research Association, and rice farmer Shigeki Mochizuki, who are working to raise the profile of Hokuto City’s delicious rice and support the creation of opportunities for rice farmers to be active, This year, the number of farmers who agree with the purpose of the project and donate rice has increased to eight, further expanding the circle. The blend of “Koshihikari” and “Norin 48” rice produced by these farmers is named “Moritomori” in the spirit of rice that “protects” Hokuto “Mori” and is used for brewing.
Hokuto City, whichis also an “environmental kingdom,”is scheduled to host the International Rice and Taste Analysis Competition in 2024, and we hope to continue this project of brewing rice beer in cooperation with producers in the future.
Fruity ginjo aroma and hop aroma harmonize with dry flavor
Far Yeast Moritomori RICE ALE” uses “Moritomori” as about half of its ingredients. Brewed with sake yeast, it is a product that challenges the crossover of sake and beer by taking advantage of the flavor of Hokuto City rice. The fruity, sweet ginjo aroma and hop aroma harmonize with the dry flavor of this rice beer, making it a perfect addition to the daily table.
A limited quantity will be available at the official Far Yeast Brewing Web Store from October 10 (Tue.) at 12:00 p.m. Purchases at the official Web Store and shipments to beer bars, restaurants, and liquor stores nationwide will begin sequentially on October 11 (Wed.).
Product Outline
Far Yeast Moritomori RICEALE
Available on Tuesday, October 8
Suggested Retail Price: Open Price
Ingredients: Malt (produced in Germany), Hops, Rice (Hokuto City, Yamanashi), Sugar
Alcohol: 6.5%
IBU: 15
Style : Free style Sake Yeast Beer (Rice Ale)
Item: Beer
Brewery : Far YeastBrewing Genryu Brewery (Kosuge-mura, Yamanashi)
Specification :350ml can
*Purchase at online store : https://faryeast.stores.jp/
Farmers who cooperated in this project
instagram:@moritomorinohitotachi (Moritomori no Hitotachi)
Mitsuho Mitsuho: Mr. Satoshi Uematsu
Mr. Uematsustarted growing rice because he wanted to feed his own children, and he is now working to spread the word about the wonderful nature and people of Hokuto City. He is challenging to produce delicious rice and revitalize the local community by drawing out the “power of rice” using mainly agricultural materials containing Chinese herbal ingredients.
Sudama Duck Farming Research Group: Mr. Hiroki Takase
Researches safe, secure, and delicious rice production based on duck farming. He loves “Yonpachi,” or No. 48, and is earnestly and carefully engaged in rice cultivation. Recently, they have been actively producing retro varieties of rice similar to No. 48, and are promoting the appeal of rice with packages featuring family, flora and fauna, nature, and local themes.
Rice farmer: Mr. Shigeki Mochizuki
Inoue Farm: Mr. Toru Inoue
Inoue has been farming since his grandfather’s generation, and grows shiitake mushrooms, rice, vegetables, and other crops using only logs. The rich natural environment at the foot of the Southern Alps, with its mineral-rich water, clean air, and sunshine, as well as his soil cultivation using organic materials, make his farm produce full of flavor! Please enjoy the farm products filled with flavor.
Yuichiro Nakajima:
We deliver to our customers safe and secure vegetables and rice grown in season, as well as processed foods developed and produced with reliable partners. Please enjoy our organic foods, carefully crafted one by one with uncompromising dedication and care.
Rice farmer in Mukawa, Yaohachiya:Mr. Daisai Suga
After graduating from school, Mr. Suga’s love for the fields drove him single-mindedly to take over his grandfather’s farming business and start it as a company. He started his own company, taking over his grandfather’s farming business. He has kept the rice fields and farming methods inherited from his grandfather, and handles everything from sowing seeds to cultivation, harvesting, milling, and shipping rice.We are committed to providing the best products by researching each and every step of the rice cultivation process, with the aim of “bringing smiles to your table with the aroma of freshly cooked rice.
Hara Farm: Mr. Keigo Hara
Mr. Keigo Hara established “Hara Farm Co., Ltd.” on May 1, 2023, continuing the rice farming that began with his grandfather’s generation.Enjoy agriculture! is the management philosophy of the company,
Food safety and security is a prerequisite.
The people who are engaged in farming should be able to enjoy it.
We value “Be curious and always think about it”.
We value the following.
Marui Farm: Mr. Masaru Inoue
(In no particular order)
About the Yamanashi Support Project
Far Yeast Brewing’s “Yamanashi Support Project” was launched in July 2020 with the aim of revitalizing local industry through the brewing of beer using products produced in the prefecture. In October of the same year, the company relocated its headquarters from Shibuya to Kosuge Village in Yamanashi Prefecture, where the brewery is located, and further strengthened its ties with producers and businesses in the prefecture. So far, they have brewed products using peaches, grapes, and plums from Kosuge Village, where the brewery is located. Together with its beer, the brewery is promoting the charms of Yamanashi throughout Japan.
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Far Yeast Brewing Co.
Mail: pr@faryeast.com Phone: 03-6849-2812
For customers, liquor stores and restaurants
Mail: sales@faryeast.com Phone: 050-3135-3926