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Far Yeast Brewing, through its “Brewed with YAMANASHI” project, which aims to co-create with Yamanashi businesses and producers and coexist with the local community through beer, will release “Far Yeast Lakeside Lavender,” an upcycled beer utilizing ears of lavender flowers, a tourist resource in Fuji Kawaguchiko Town at the foot of Mt. Yeast Lakeside Lavender, an upcycled beer that utilizes the flower ears of lavender, a tourist resource in the town of Kawaguchiko at the foot of Fuji, will be released on a limited basis from August 20, 2024 (Tuesday).
Upcycled beer initiative that effectively utilizes local tourism resources
Fujikawaguchiko Town in Yamanashi Prefecture is located at the foot of Japan’s most famous mountain, Mt. Kawaguchiko Herb Festival is held every year from late June to mid-July at Yagisaki Park and Oishi Park on the shores of Lake Kawaguchi, when the lavenders in the parks are in full bloom. After the festival is over, all the ears of these lavenders, which delight the eyes of many onlookers during the festival, need to be cut off in order to nurture and preserve the plants for the next year. In recent years, local companies have been taking over the unused ears of flowers from Fujikawaguchiko Town and upcycling them for use in their products.
In March of this year, we learned of this initiative during a joint workshop held at AMUSE VILLAGE, the headquarters of AMUSE Corporation, which we visited as part of our company-wide “off-site” activities, and we thought it would be a good idea to upcycle them as beer. This project started when we learned of this initiative and wondered if it would be possible to upcycle it as beer. We were introduced to the Fujikawaguchiko Town Office and Tourism Division by a member of the Life Lab. Business Development Project, which is developing a life culture business at Amuse that utilizes regional assets in Yamanashi, and we decided to take over the lavender at Yagisaki Park, which is managed by the town office.
After the festival in mid-July, our staff and members of Amuse’s Life Lab. business development project picked lavender ears in Yagisaki Park, processed them into dried flowers at the Headwaters Brewery, extracted their aromatic components, and used them in beer to create a new “Brewed with YAMANASAKI. Brewed with YAMANASHI” products were born.
Light and smooth white beer with a hint of lavender
The base beer is a Hefe Weizen. It is characterized by a creamy, full mouthfeel due to the use of more than half wheat malt, and a spicy, fruity flavor derived from Weizen yeast. Also known as a “white beer,” it is a very easy-drinking style with a low bitterness. We chose this style because we thought it would be a good match for the floral and herbal flavors of lavender.
The lavender cobs were picked and separated from the flowers to reduce the astringency of the stems and leaves, and only the flowers were used to extract the full flavor. The amount of lavender used was carefully determined to keep the beer at a moderate level so as not to overpower the strong aromatic lavender flavor, but also to balance the beer as a whole so that the aroma of the lavender fields can be enjoyed as it is.
Enjoy the fruity and spicy flavors produced by the yeast, the smooth mouthfeel of wheat, and the light, soft, gentle lavender aroma.
Far Yeast Lakeside Lavender” will be available in limited quantities at the official Far Yeast Brewing Web Store from 12:00 on August 20 (Tuesday). Shipments to beer bars, restaurants, and liquor stores nationwide will begin on Wednesday, August 21, and those purchased through the official Web Store will begin shipping sequentially on Friday, August 23.
It will also be served on draft at the Far Yeast Brewing booth at the “SAIKO HARVEST FESTA 2024 – Lake Saiko Harvest Festival” to be held at Amuse Village Square on November 2 (Sat.) and 3 (Sun.).
For more details about the event, please visit the official website of “SAIKO HARVEST FESTA 2024 ~Lake Saiko Harvest Festival~” ( https://event-yamanashi.com/saiko-harvest-festa2024/ ).
“Brewed with YAMANASHI” will continue to work with producers and businesses in the prefecture to bring beers made from a variety of products to the local Yamanashi community.
Product Outline
Far Yeast Lakeside Lavender
（Far Yeast Lakeside Lavender)
Sales start date: Tuesday, August 20, 2024
Suggested retail price: Open price
Ingredients: malt (made in Germany), hops, sugar, lavender
Alcohol percentage: 5.0
IBU : 6
Style : South German-Style Hefeweizen
Item : Beer
Brewery : Far Yeast Brewing Genryu Brewery (Kosuge Village, Yamanashi Prefecture)
Specifications : 350ml can
Click here to purchase from the online store : https://faryeast.stores.jp/
JP
