Craft beer maker Far Yeast Brewing Co., Ltd. (Headquarters: Kosuge Village, Yamanashi Prefecture, Representative Director: Shiro Yamada) that has been introducing beers full of originality from Japan to the world, will release “Passion Haze”, a limited-edition beer made from pesticide-free passion fruit grown in Okinawa Prefecture, on Friday, August 6.
“Passion Haze” is a Hazy IPA*1 with passion fruit aromas and tropical fruits such as pineapple, mango, and coconut, as well as citrus flavors. The tropical aroma is complemented by the tartness of the passion fruit for a refreshing aftertaste.
*1 What is a Hazy IPA? Hazy IPA is a style defined as “Juicy or Hazy India Pale Ale” in the Beer Style Guidelines by the U.S. Brewers Association. As the style name suggests, it focuses on bringing out the “juicy flavors” of the hops and is characterized by a cloudy appearance. Although it is a new beer style defined in 2018, it is popular among craft beer fans and is one of today’s most notable styles.
“Passion Haze” was born out of a connection with Akemi Chinen of Akemi Farm, which takes pesticide-free cultivation seriously and farming passion fruit in Okinawa. In response to Ms. Chinen’s wish “through craft beer as an opportunity to introduce the passion fruit to people in Japan,” we came up with an idea to brew a beer with passion fruit. And, we aimed to convey the charm of the passion fruit with its gorgeous aroma and sweet-sour taste.
The passion fruits we used were delivered directly from the farm to our brewery, and after that, we carefully processed them all by hand and used plenty of them for brewing. With the tropical and juicy aroma in mind, we used three hops, Citra, Azacca, and Sabro, to create a Hazy IPA with the rich tropical aroma and sour taste of passion fruit.
Our head office and brewery are located in Kosuge Village, Yamanashi Prefecture, well known as one of the largest Fruit-Producing prefectures in Japan. We are now focusing on brewing fruit beer. With respect to terroir, we are now putting effort into using fruits for our beer brewing. Under the “Yamanashi Support Project” launched in 2020, we are brewing beer using fruits from Yamanashi Prefecture, such as peaches and grapes. Off Trail, a brand that uses a barrel-aging method to brew beer using microorganisms other than ordinary beer yeast, also produces beers with unique flavors blended with seasonal fruits such as mango, plum, and persimmon. We plan to continue delivering a variety of fruit beers that take advantage of regional characteristics.
Product name: Passion Haze ＜Limited brew＞
Release date: Friday, August 6th
Price: Open price
Ingredients: malted barley(foreign-manufactured), hops, oats, sugars, passion fruit
Beer style: Fruited Hazy IPA
Product Type: Happoshu
Brewery: Far Yeast Brewing, Genryu brewery located in Kosuge Village, Yamanashi Prefecture
Specification: 350ml can, 15L keg
【About Akemi Farm】
Akemi Farm is run by Ms. Akemi Chinen in Yaese-cho, Okinawa Prefecture. Akemi moved to Okinawa at the same time as her marriage, and she took it as a chance to start a vegetable farming business. She started outdoor cultivation with fewer pesticides because she wanted to feed her children safe and secure food. When she was looking for farm products that could be grown pesticide-free, she came across passion fruit pesticide-free cultivation in the prefecture. She decided to do it since she was looking for something unique to Okinawa and has been growing passion fruit in greenhouses without pesticides since 2018.
She has been producing passion fruit in greenhouses without pesticides since 2018, using organic fertilizers and enzymes, and taking measures against pests and crop diseases by hand.
【About Far Yeast Brewing Co., Ltd.】
“Democratizing beer” – Developed under the mission to, “ re-establish the diversity and abundance of true beer culture, which has sadly been hidden by relentless over-commercialisation.” To achieve this goal, we enlist our Japanese flavored beer brand “Kagua,” Tokyo-themed brand “Far Yeast,” and Innovative beer brand “Off Trail” to spread our distinctive beers to the world.
Far Yeast Brewing website： https://faryeast.com/