TOKYO, Japan – October 28, 2015 – Nippon Craft Beer Inc. (NCB) is announcing that it will be renaming the company to Far Yeast Brewing Company as of October 30 2015.
(1) New Company Name: Far Yeast Brewing Company
(2) Date of Effect: October 30, 2015
(3) Reason: To clearly define its position as a brewer
(4) New Logo：
Nippon Craft Beer Inc. was founded in September 2011 as a “phantom brewery,” a beer producing company with no brewing facilities. However, as the company has grown over the last four years, it is now working on opening its own brewery in Japan. With this exciting development, the company decided it would be important to rename the company to clarify and emphasize its position in the market as a brewer.
The name Far Yeast originates from the craft beer brand the company launched in April 2013, which served as the follow-up to its first brand, Kagua. The thinking was that as Japan is often referred to as being in the “Far East” by those in Europe – the birthplace of beer – the company aimed to deliver great beers from this far east place. This explains not only why the company named one of its beers Far Yeast, but it also describes the overall philosophy of the company.
* The change is subject to the approval of Partial Changes in its Articles of Incorporation at the Annual General Meeting of shareholders scheduled to be held on October 30, 2015.
* There will be no changes made at this time to the company’s two brands, Kagua and Far Yeast.
ABOUT the Company
Far Yeast Brewing Company (former Nippon Craft Beer Inc.) was founded in September 2011 with the objective to deliver the best beer throughout the world. On March 24, 2012 it launched its first product, Kagua, which is now available in more than 300 high-end restaurants in Japan, Hong Kong, Macau, Singapore, Taiwan, the United Kingdom, Paris and the United States. Plans are in the works for further global expansion and development of new product lines in order to realize the mission of “Democratizing Beer” – creating unique beers for discerning people all over the world.
【Website】 http://www.nipponcraftbeer.com/
* Updated site will be launched soon at https://faryeast.com/
【facebook】 http://www.facebook.com/kagua.beer/
【twitter】 http://twitter.com/kaguabeer/
JP
